Sephora’s New “Squad” is One of The Most Diverse Ever

Beauty retail giant Sephora just announced their newest class of the Sephora Squad influencer and ambassador program. And this year’s group is among the most diverse yet.

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Over 16,000 beauty enthusiasts came out this year to shoot their shot at joining the squad, the highest number of applicants since the program launched in 2019. The lucky chosen few receive an opportunity out of a beauty lover’s dreams – a yearlong paid partnership with Sephora, features on Sephora’s social media channels, networking with industry experts and celebrity brand founders, and of course, tons of free samples of the hottest beauty products around.

“When we first launched the program in 2019, we committed to being an industry leader in cultivating a highly diverse group of influencers, using our platforms to build a beauty community where all feel that they belong and where our audiences see themselves in the content creators we partner with,” said Brent Mitchell, Sephora’s Vice President of Social Media and Influencers.

We can’t wait to see what this new class of influencers does with their amazing new platform. In the meantime, let’s meet some of the Black and Brown beauties in this year’s Sephora Squad.

Naturally.Nish

@naturally.nish is an NYC based beauty with nearly 63,000 TikTok followers who flock to her page to find out her skin care and natural hair product favorites.

oyin_kaz

@oyin_kaz is a Canadian influencer who is all about beauty. We’re obsessed with her video of hygiene essentials that are less than $15.

Taskyourself

With over 182,000 followers, @taskyourself is gorgeously gray. If you haven’t watched one of her hair styling videos, you’re seriously missing out.

samiraabelle

Before you pick out your next perfume, be sure to check out @samiraabelle’s picks for scents that are safe blind buys.

aminaplease

There’s a reason why @aminaplease has over 120,000 followers on TikTok. Her bikini area routine video is a master class on how to get smooth skin for the summer.

uniquelytyana

@uniquelytyana tries makeup so we don’t have to. And over 1.4 million people live for her videos that are just as entertaining as they are informative.

_skincarewithroyce

It’s not easy to juggle a career as an influencer with a college course load, but @_skincarewithroyce does it flawlessly. Over 110,000 TikTok followers faithfully watch his product reviews and skin care routine videos.

torilatise

@torilatise calls herself the Beauty Tip Auntie. And when you try out her amazing beauty hacks like using a damp powder puff to blend out your concealer, you will too.

avonnasunshine

@avonnasunshine is a Dallas content creator who is all about making beauty make sense. That’s why her page is full of easy-to-follow tutorials on how to beat your face to perfection. If you don’t know where to start, check out her #barbiemakeup tutorial.

kyranikole2

@kyranikole2‘s passion for beauty comes through in every video. Whether she’s trying out lashes or tinting her brows, you can tell she’s having a great time in the process.

eggsyolkedeggs

You haven’t seen creative makeup until you’ve checked out @eggsyolkedeggs.

Octaviab__

Beauty and skin care is a serious matter for influencer @Octaviab_. Her page is one of our favorite places for product recs and routines.

swaggy_mo_

With nearly 35,000 followers on TikTok, @swaggy_mo_ (aka Mohamet) is out here representing for the fellas. From skin care tips to suggestions on fly fashion on a budget, he’s helping guys look and feel their best.

Tomiwa Rodia

Once you watch one of @tomiwarodia’s makeup tutorial videos, you won’t be able to stop. Over 22,000 viewers watched this stunning full face demo.