Try These Black-Owned Beauty Labels Now (While You Can Get Them On Sale)

From makeup to moisturizer, all these brands are for-the-culture–and marked down right now.

If your favorite eyeshadows and lip liners are getting low, Ulta Beauty has a just the thing you need to make sure you keep your beat looking its best.

Video will return here when scrolled back into view
Bakari Sellers Names the Most Effective Ways for Black Americans to Organize and Make a Change

From Black Girl Sunscreen to CURLS natural hair products, some of the hottest Black-owned beauty brands are available at deep discounts during retail giant Ulta’s 72-hour beauty sale going on now.

Because we’re never ones to sleep on a great deal, we’ve rounded up some of the best on Black-owned beauty brands at Ulta’s Beauty Sale. The deals are only available online through the end of the day – the perfect excuse to take a break from work for a little retail therapy.

Black Girl Sunscreen Moisturizing Sunscreen Lotion

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $15.99, Online Only Deal – $9.59

If you haven’t discovered the wonder that is Black Girl Sunscreen, this is the perfect time to try. We’ve been singing the praises of Shontay Lundy’s Black Girl Sunscreen for a while. And now, her SPF 30 lotion formulated for people of color is on sale. We promise you, it’s worth every penny.

Juvia’s Place – The Coffee Shop Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Juvia’s Place is known for their stunning eyeshadows and The Coffee Shop Eyeshadow Palette is one of our favorites in the collection. This set of 16 neutral shades in matte and metallic finishes will help you create lots of great looks that will take you from your 9 to 5 to your night out.

Undefined Beauty – R&R Day Serum

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $28, Online Only Deal – $22.40

R&R Day Serum from Undefined Beauty is formulated with natural ingredients like Vitamin C and licorice root to brighten your complexion and reduce hyperpigmentation.

Camille Rose – Curl Maker Defining Gel

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22.59, Online Only Deal – $15.81

Camille Rose Naturals’ Curl Maker Defining Gel is one of our favorites for the perfect wash and go. It’s made with marshmallow and agave leaf extract and has the perfect slip to leave you with curls that pop all day.

Juvia’s Place – Culture 2 Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $38, Online Only Deal – $26.50

If you’re looking for bold eyeshadows, look no further than Juvia’s Place Culture 2 Eyeshadow Palette. This playful palette is loaded with greens, pinks, blues and more to make your eyes pop.

CURLS – Blueberry Bliss Reparative Leave-In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $12.99, Online Only Deal – $9.09

Show your dry hair a little love with the Blueberry Bliss Reparative Leave-In Conditioner from CURLS. The sulfate-free leave-in not only helps repair damaged tresses, it promotes healthy hair growth.

UOMA Beauty – Stay Woke Concealer

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Make your dark under eye circles disappear with Stay Woke Concealer from UOMA Beauty. This creamy concealer comes in 20 shades that will leave you with a smooth, even complexion.

tgin – Green Tea Super Moist Leave In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $29.99, Online Only Deal – $17.99

Green Tea Super Moist from tgin is another one of our favorite leave-ins. Made with green tea and argan oil, it leaves your hair feeling smooth and frizz free. Oh, and it smells great too.

Keys Soulcare – Sheer Flush Cheek Tint

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22, Online Only Deal – $15.40

Give your cheeks a healthy-looking glow with the Sheer Flush Cheek Tint from Alica Keys’ Keys Soulcare brand. Worn on its own or layered with your favorite blush, it gives your cheeks a perfect pop of color. It also works great as a lip tint.

tgin – Honey Miracle Hair Mask Packet

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $2.99, Online Only Deal – $1.79

The Honey Miracle Hair Mask Packet from tgin is a deep-conditioning treat for your tresses when you can’t make it to the salon. Raw honey, jojoba and olive oil are just a few of the natural ingredients that join forces to leave your hair feeling soft and more manageable.

Design Essentials – Scalp & Skin Care Anti-Itch and Tension Relief

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $9.99, Online Only Deal – $6.99

Formulated with tea tree and aloe, Design Essentials’ Anti-Itch and Tension Relief works on the skin and scalp and is made to moisturize and soothe itchiness.

BeautyStat Cosmetics – Microbiome Barrier Repair Purifying Cleanser

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $40, Online Only Deal – $40

We love BeautyStat’s Microbiome Barrier Repair Purifying Cleanser. It’s a gentle but hard working cleanser that helps remove makeup along with all of the dirt and grime of the day. To sweeten the deal, you get their Universal C Skin Refiner as a free gift with your online purchase.

UOMA Beauty – Badass MF Lip Liner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $16, Online Only Deal – $11.20

The Badass MF Lip Liner from UOMA Beauty adds the perfect finishing touch to your lip look. It goes on smooth and blends beautifully with your lip color. This stuff is made to last all day.

Juvia’s Place – Nubian Lash Egypt

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $13, Online Only Deal – $9.10

For great-looking lashes that won’t blow your budget, Juvia’s Place is where it’s at. We love the Nubian Lash in Egypt, a medium volume faux mink lash that looks great for day or night.

Straight From The Root

Sign up for our free daily newsletter.

Latest from The Root

Best Michael Jackson Videos, Ranked by Viral Views

Best Michael Jackson Videos, Ranked by Viral Views

Michael Jackson’s upcoming biopic has us looking back at the music videos he left behind that will allow us to enjoy his gifts for years to come. Let’s take a look at his most popular! …
Everything You Need to Watch, Listen To Before You See the New Michael Jackson Movie

Everything You Need to Watch, Listen To Before You See the New Michael Jackson Movie

There’s exactly one week before the new Michael Jackson biopic hits theaters. But if you can’t wait to enter into MJ land, consider this your pre-viewing and listening syllabus! …
Junelle Lyles Defends Husband Noah Lyles From Online Outrage to His 'First Look' Reaction

Junelle Lyles Defends Husband Noah Lyles From Online Outrage to His ‘First Look’ Reaction

Olympian Junelle Lyles is standing up for her new husband after a viral video seemingly painted him in a negative light. But folks online aren’t open to hearing it! …
A Full Timeline Of Singer D4vd's Mysterious Case of Celeste Rivas' Death

A Full Timeline Of Singer D4vd’s Mysterious Case of Celeste Rivas’ Death

D4vd has been arrested in connection to the death of Celeste Rivas. Now, we’re catching you up on everything you might’ve missed until now …
Louisiana Father Kills His 7 Kids in One of the Nation's Deadliest Mass Shootings in Over 2 Years

Louisiana Father Kills His 7 Kids in One of the Nation’s Deadliest Mass Shootings in Over 2 Years

In a tragedy described as the most devastating event in the history of Shreveport, Louisiana, a dad killed eight children in a mass shooting Sunday …
Exclusive: Rev. Al Sharpton on How the Country Can Recover From the Damage Trump Has Done

Exclusive: Rev. Al Sharpton on How the Country Can Recover From the Damage Trump Has Done

In an exclusive interview, Rev. Al Sharpton explains exactly how the country can recover from the damage done by the Trump administration …
Prince's Bassist Details His Unusual Behavior Months Before Passing

Prince’s Bassist Details His Unusual Behavior Months Before Passing

Mark “BrownMark” Brown breaks his silence to shed light on Prince’s troubling behavior before his devastating passing …
Dementia Starts Earlier Than You Think. Here's Why Black America Must Protect Brain Health Now

Dementia Starts Earlier Than You Think. Here’s Why Black America Must Protect Brain Health Now

Black Americans are twice as likely to get dementia, but it’s not inevitable. An expert breaks down the types, early warning signs, the factors behind the disparity, and what you can do now …
Cardi B Tour Finale Offers Viral Lesson on Why Nobody Is Too Powerful to Be Polite

Cardi B Tour Finale Offers Viral Lesson on Why Nobody Is Too Powerful to Be Polite

Cardi B crashed out on Instagram live after State Farm Arena staff were rude to her before her final concert in Atlanta …
Why The Black Barbershop Is The Only Space For Black Men To Be Pampered and Safe

Why The Black Barbershop Is The Only Space For Black Men To Be Pampered and Safe

For Black men, the barbershop is more than just a place to get a haircut, it’s a place where they are truly cared for and seen …
Black Law Workforce Hits Decade Low Under Trump Anti-DEI Shifts

Black Law Workforce Hits Decade Low Under Trump Anti-DEI Shifts

Following the 2026 NALP report, experts warn that the systematic dismantling of DEI policies under the Trump administration is reversing a decade of progress for the Black middle class …
Expert Tips to Help Black Families Navigate Dementia Care

Expert Tips to Help Black Families Navigate Dementia Care

In many Black families, caregivers pour their hearts into taking care of loved ones. Here’s what an expert wants families to know about managing dementia care …
5 Things You Won't See In New Michael Jackson Movie

5 Things You Won’t See In New Michael Jackson Movie

‘Michael’ arrives this week—but don’t expect these storylines to make the final cut …
Charles Barkely And Michael Jordan Squash Their Decades-Long Beef

Charles Barkely And Michael Jordan Squash Their Decades-Long Beef

After more than ten years of silence, the two NBA icons have set aside their differences and reconciled …
Why Millions are Risking AI Medical Advice Despite Fading Trust

Why Millions are Risking AI Medical Advice Despite Fading Trust

A new study found that consumer trust in AI as a medical decision-making tool is waning …
No, Janet Jackson Isn't In the New Michael Movie and Here's Why

No, Janet Jackson Isn’t In the New Michael Movie and Here’s Why

Michael and Janet Jackson shared a close relationship, but she won’t be featured in his highly-anticipated biopic. We’re breaking down why she’s not in the film …
Behind the Violent End of Justin Fairfax’s Marriage

Behind the Violent End of Justin Fairfax’s Marriage

They were a Duke University power couple with the world at their feet. But by April 2026, Justin and Cerina Fairfax met a tragic end during tense divorce proceedings …
Everything You Need to Know About the Black Woman Trump Nominated To Lead the CDC

Everything You Need to Know About the Black Woman Trump Nominated To Lead the CDC

Pres. Trump just nominated Dr. Erica Schwartz as the next CDC director. Here’s all you need to know about the Black woman who has been tapped to take over the nation’s top public health agency …
D4vd Arrested in Celeste Rivas Death Case: What We Know

D4vd Arrested in Celeste Rivas Death Case: What We Know

Authorities had been circling D4vd for a while now, but had nothing concrete to bring him in on until now. Here’s what we know …
Why Black Women Continue to Defend Meghan Markle Despite the Online Trolls

Why Black Women Continue to Defend Meghan Markle Despite the Online Trolls

Meghan Markle is opening up about the digital bullying she experienced, but Black women online aren’t letting her fight this fight alone! …