Try These Black-Owned Beauty Labels Now (While You Can Get Them On Sale)

From makeup to moisturizer, all these brands are for-the-culture–and marked down right now.

If your favorite eyeshadows and lip liners are getting low, Ulta Beauty has a just the thing you need to make sure you keep your beat looking its best.

Video will return here when scrolled back into view
Tyler Perry Deals ‘Mind Crack’, According to Judge Joe Brown

From Black Girl Sunscreen to CURLS natural hair products, some of the hottest Black-owned beauty brands are available at deep discounts during retail giant Ulta’s 72-hour beauty sale going on now.

Because we’re never ones to sleep on a great deal, we’ve rounded up some of the best on Black-owned beauty brands at Ulta’s Beauty Sale. The deals are only available online through the end of the day – the perfect excuse to take a break from work for a little retail therapy.

Black Girl Sunscreen Moisturizing Sunscreen Lotion

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $15.99, Online Only Deal – $9.59

If you haven’t discovered the wonder that is Black Girl Sunscreen, this is the perfect time to try. We’ve been singing the praises of Shontay Lundy’s Black Girl Sunscreen for a while. And now, her SPF 30 lotion formulated for people of color is on sale. We promise you, it’s worth every penny.

Juvia’s Place – The Coffee Shop Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Juvia’s Place is known for their stunning eyeshadows and The Coffee Shop Eyeshadow Palette is one of our favorites in the collection. This set of 16 neutral shades in matte and metallic finishes will help you create lots of great looks that will take you from your 9 to 5 to your night out.

Undefined Beauty – R&R Day Serum

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $28, Online Only Deal – $22.40

R&R Day Serum from Undefined Beauty is formulated with natural ingredients like Vitamin C and licorice root to brighten your complexion and reduce hyperpigmentation.

Camille Rose – Curl Maker Defining Gel

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22.59, Online Only Deal – $15.81

Camille Rose Naturals’ Curl Maker Defining Gel is one of our favorites for the perfect wash and go. It’s made with marshmallow and agave leaf extract and has the perfect slip to leave you with curls that pop all day.

Juvia’s Place – Culture 2 Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $38, Online Only Deal – $26.50

If you’re looking for bold eyeshadows, look no further than Juvia’s Place Culture 2 Eyeshadow Palette. This playful palette is loaded with greens, pinks, blues and more to make your eyes pop.

CURLS – Blueberry Bliss Reparative Leave-In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $12.99, Online Only Deal – $9.09

Show your dry hair a little love with the Blueberry Bliss Reparative Leave-In Conditioner from CURLS. The sulfate-free leave-in not only helps repair damaged tresses, it promotes healthy hair growth.

UOMA Beauty – Stay Woke Concealer

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Make your dark under eye circles disappear with Stay Woke Concealer from UOMA Beauty. This creamy concealer comes in 20 shades that will leave you with a smooth, even complexion.

tgin – Green Tea Super Moist Leave In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $29.99, Online Only Deal – $17.99

Green Tea Super Moist from tgin is another one of our favorite leave-ins. Made with green tea and argan oil, it leaves your hair feeling smooth and frizz free. Oh, and it smells great too.

Keys Soulcare – Sheer Flush Cheek Tint

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22, Online Only Deal – $15.40

Give your cheeks a healthy-looking glow with the Sheer Flush Cheek Tint from Alica Keys’ Keys Soulcare brand. Worn on its own or layered with your favorite blush, it gives your cheeks a perfect pop of color. It also works great as a lip tint.

tgin – Honey Miracle Hair Mask Packet

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $2.99, Online Only Deal – $1.79

The Honey Miracle Hair Mask Packet from tgin is a deep-conditioning treat for your tresses when you can’t make it to the salon. Raw honey, jojoba and olive oil are just a few of the natural ingredients that join forces to leave your hair feeling soft and more manageable.

Design Essentials – Scalp & Skin Care Anti-Itch and Tension Relief

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $9.99, Online Only Deal – $6.99

Formulated with tea tree and aloe, Design Essentials’ Anti-Itch and Tension Relief works on the skin and scalp and is made to moisturize and soothe itchiness.

BeautyStat Cosmetics – Microbiome Barrier Repair Purifying Cleanser

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $40, Online Only Deal – $40

We love BeautyStat’s Microbiome Barrier Repair Purifying Cleanser. It’s a gentle but hard working cleanser that helps remove makeup along with all of the dirt and grime of the day. To sweeten the deal, you get their Universal C Skin Refiner as a free gift with your online purchase.

UOMA Beauty – Badass MF Lip Liner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $16, Online Only Deal – $11.20

The Badass MF Lip Liner from UOMA Beauty adds the perfect finishing touch to your lip look. It goes on smooth and blends beautifully with your lip color. This stuff is made to last all day.

Juvia’s Place – Nubian Lash Egypt

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $13, Online Only Deal – $9.10

For great-looking lashes that won’t blow your budget, Juvia’s Place is where it’s at. We love the Nubian Lash in Egypt, a medium volume faux mink lash that looks great for day or night.

Straight From The Root

Sign up for our free daily newsletter.

Latest from The Root

Black Films To Look Forward to in 2026

Black Films To Look Forward to in 2026

From Keke Palmer to Tyler Perry, Black stars are coming in hot with new movies in 2026. Let’s take a look! …
Black Actresses Under 35 and Up Next In Hollywood

Black Actresses Under 35 and Up Next In Hollywood

From Keke Palmer to Chase Infiniti, these are the young Black actresses who are absolutely taking over in Hollywood! …
Is the Fear of Getting ‘Too Dark’ in the Summer a Personal Choice for Black Folks or Deep-Rooted Colorism?

Is the Fear of Getting ‘Too Dark’ in the Summer a Personal Choice for Black Folks or Deep-Rooted Colorism?

After a tweet calling out Black folks who avoid the summer sun went viral, a debate about loving one’s complexion versus colorism had the timeline on fire …
What Will Happen to Rep. Al Green Now That He Is Forced into a Runoff Against Rep. Christian Menefee?

What Will Happen to Rep. Al Green Now That He Is Forced into a Runoff Against Rep. Christian Menefee?

Rep. Al Green up against Rep. Christian Menefee– the new kid on the block– in the upcoming Texas runoff election …
Teyana Taylor Wants 'One Battle After Another' Sequel, But Fans Aren't Feeling It

Teyana Taylor Wants ‘One Battle After Another’ Sequel, But Fans Aren’t Feeling It

Though Teyana Taylor’s role in ‘One Battle After Another’ earned her an Oscar nomination, it looks like fans aren’t so hyped to see a spinoff of her character …
Black ‘Klan Whisperer’ Has Led Hundreds Away From White Supremacy —And Has the Robes to Prove It

Black ‘Klan Whisperer’ Has Led Hundreds Away From White Supremacy —And Has the Robes to Prove It

Daryl Davis has used open conversation and music to persuade hundreds to leave hate behind, collecting their Klan regalia as symbols of change …
5 Times That Stephen A. Smith Crossed The Line

5 Times That Stephen A. Smith Crossed The Line

The controversial host of ESPN’s “First Take” has a track record of being a habitual linestepper …
They Wanted Tendernism. Just Not The Black Man Who Created It.

They Wanted Tendernism. Just Not The Black Man Who Created It.

Walter “Mr. Tendernism” Johnson made a restaurant famous. Then the fight over his creation began …
T.I Tells Us What He Really Thinks About His Sons Jumping in Beef With 50 Cent

T.I Tells Us What He Really Thinks About His Sons Jumping in Beef With 50 Cent

After Domani and King Harris released jaw-dropping diss tracks against 50 Cent, T.I. shares his thoughts on the whole ordeal …
Memphis Cemetery Sued for Allegedly Segregating Bathrooms and Forcing Black Workers to Use Gas Station Toilets—But it Gets Worse

Memphis Cemetery Sued for Allegedly Segregating Bathrooms and Forcing Black Workers to Use Gas Station Toilets—But it Gets Worse

A federal lawsuit claims a Memphis cemetery resurrected segregated facilities, then axed a manager for refusing to silence his Black crew …
See Oprah Stepping Out Looking Fit and Fly at Paris Fashion Week

See Oprah Stepping Out Looking Fit and Fly at Paris Fashion Week

Oprah Winfrey has been spotted with bestie Gayle King at Paris Fashion Week. Now, one red carpet look has the internet talking …
Billy Porter Details the Shocking Health Emergency That Left Him 'Dead for Three Days'

Billy Porter Details the Shocking Health Emergency That Left Him ‘Dead for Three Days’

In September 2025, Billy Porter had to leave a Broadway production due to a health emergency. Now, he’s opening up about the scary time …
Beware: The Real Version of Your Partner May Be Hiding in Their Phone

Beware: The Real Version of Your Partner May Be Hiding in Their Phone

One TikTok creator is stirring up conversation online after claiming that if you really want to know your partner — their phone might tell the real story …
Texas Teen Messed Around, Found Out After Depicting Black Student Athlete as Kunta Kinte Online

Texas Teen Messed Around, Found Out After Depicting Black Student Athlete as Kunta Kinte Online

A Texas teen is facing severe consequences after a school district says he depicted a Black high schooler as Kunta Kinte on Instagram …
After Tough Win Against Crockett, James Talarico's Fiery Victory Speech Is Something We Need to Hear

After Tough Win Against Crockett, James Talarico’s Fiery Victory Speech Is Something We Need to Hear

James Talarico says he plans to usher in a new wave of politics after beating Jasmine Crockett in the Texas primary …
If You Think  Michael B. Jordan Was Good in 'Sinners,' You Got to See Him in 'Fruitvale Station'

If You Think Michael B. Jordan Was Good in ‘Sinners,’ You Got to See Him in ‘Fruitvale Station’

Thanks to a viral clip from his 2013 film, fans are pointing to ‘Fruitvale Station’ as Michael B. Jordan’s earliest and finest work. And there’s good reason why! …
10 Essential Tracks Engineered by Bob Power, The White Man Who Helped Define the Sound of 90s Hip Hop

10 Essential Tracks Engineered by Bob Power, The White Man Who Helped Define the Sound of 90s Hip Hop

The renowned music engineer and producer who passed away on March 1 was a force behind numerous hip-hop and R&B cuts …
Black U.S. Tourists Trapped in Dubai After Iran Attacks Share Their Terrifying Experiences on TikTok 

Black U.S. Tourists Trapped in Dubai After Iran Attacks Share Their Terrifying Experiences on TikTok 

American tourists are taking to TikTok to share the terrifying reality of being stranded in the Middle East following the attacks on Iran …
Ex-NBA Star Iman Shumpert Reveals Love of ‘Spirituality’ Behind Kountry Wayne’s Comedy After Viral Skit

Ex-NBA Star Iman Shumpert Reveals Love of ‘Spirituality’ Behind Kountry Wayne’s Comedy After Viral Skit

Former NBA star Iman Shumpert explains why collaborating with Kountry Wayne goes beyond skits, from big paydays to the comedian incorporating faith, family, consistency, and generosity into his work …
Rapper Monaleo Reveals The Heartbreaking Health Emergency That Interrupted Her Tour

Rapper Monaleo Reveals The Heartbreaking Health Emergency That Interrupted Her Tour

Rapper Monaleo recently had to abruptly cancel shows on her tour stop. But the reason why is something no one expected …