Try These Black-Owned Beauty Labels Now (While You Can Get Them On Sale)

From makeup to moisturizer, all these brands are for-the-culture–and marked down right now.

If your favorite eyeshadows and lip liners are getting low, Ulta Beauty has a just the thing you need to make sure you keep your beat looking its best.

Video will return here when scrolled back into view
MAGA Loses It Over Powerful Statue of a Black Woman in Times Square

From Black Girl Sunscreen to CURLS natural hair products, some of the hottest Black-owned beauty brands are available at deep discounts during retail giant Ulta’s 72-hour beauty sale going on now.

Because we’re never ones to sleep on a great deal, we’ve rounded up some of the best on Black-owned beauty brands at Ulta’s Beauty Sale. The deals are only available online through the end of the day – the perfect excuse to take a break from work for a little retail therapy.

Black Girl Sunscreen Moisturizing Sunscreen Lotion

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $15.99, Online Only Deal – $9.59

If you haven’t discovered the wonder that is Black Girl Sunscreen, this is the perfect time to try. We’ve been singing the praises of Shontay Lundy’s Black Girl Sunscreen for a while. And now, her SPF 30 lotion formulated for people of color is on sale. We promise you, it’s worth every penny.

Juvia’s Place – The Coffee Shop Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Juvia’s Place is known for their stunning eyeshadows and The Coffee Shop Eyeshadow Palette is one of our favorites in the collection. This set of 16 neutral shades in matte and metallic finishes will help you create lots of great looks that will take you from your 9 to 5 to your night out.

Undefined Beauty – R&R Day Serum

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $28, Online Only Deal – $22.40

R&R Day Serum from Undefined Beauty is formulated with natural ingredients like Vitamin C and licorice root to brighten your complexion and reduce hyperpigmentation.

Camille Rose – Curl Maker Defining Gel

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22.59, Online Only Deal – $15.81

Camille Rose Naturals’ Curl Maker Defining Gel is one of our favorites for the perfect wash and go. It’s made with marshmallow and agave leaf extract and has the perfect slip to leave you with curls that pop all day.

Juvia’s Place – Culture 2 Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $38, Online Only Deal – $26.50

If you’re looking for bold eyeshadows, look no further than Juvia’s Place Culture 2 Eyeshadow Palette. This playful palette is loaded with greens, pinks, blues and more to make your eyes pop.

CURLS – Blueberry Bliss Reparative Leave-In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $12.99, Online Only Deal – $9.09

Show your dry hair a little love with the Blueberry Bliss Reparative Leave-In Conditioner from CURLS. The sulfate-free leave-in not only helps repair damaged tresses, it promotes healthy hair growth.

UOMA Beauty – Stay Woke Concealer

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Make your dark under eye circles disappear with Stay Woke Concealer from UOMA Beauty. This creamy concealer comes in 20 shades that will leave you with a smooth, even complexion.

tgin – Green Tea Super Moist Leave In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $29.99, Online Only Deal – $17.99

Green Tea Super Moist from tgin is another one of our favorite leave-ins. Made with green tea and argan oil, it leaves your hair feeling smooth and frizz free. Oh, and it smells great too.

Keys Soulcare – Sheer Flush Cheek Tint

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22, Online Only Deal – $15.40

Give your cheeks a healthy-looking glow with the Sheer Flush Cheek Tint from Alica Keys’ Keys Soulcare brand. Worn on its own or layered with your favorite blush, it gives your cheeks a perfect pop of color. It also works great as a lip tint.

tgin – Honey Miracle Hair Mask Packet

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $2.99, Online Only Deal – $1.79

The Honey Miracle Hair Mask Packet from tgin is a deep-conditioning treat for your tresses when you can’t make it to the salon. Raw honey, jojoba and olive oil are just a few of the natural ingredients that join forces to leave your hair feeling soft and more manageable.

Design Essentials – Scalp & Skin Care Anti-Itch and Tension Relief

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $9.99, Online Only Deal – $6.99

Formulated with tea tree and aloe, Design Essentials’ Anti-Itch and Tension Relief works on the skin and scalp and is made to moisturize and soothe itchiness.

BeautyStat Cosmetics – Microbiome Barrier Repair Purifying Cleanser

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $40, Online Only Deal – $40

We love BeautyStat’s Microbiome Barrier Repair Purifying Cleanser. It’s a gentle but hard working cleanser that helps remove makeup along with all of the dirt and grime of the day. To sweeten the deal, you get their Universal C Skin Refiner as a free gift with your online purchase.

UOMA Beauty – Badass MF Lip Liner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $16, Online Only Deal – $11.20

The Badass MF Lip Liner from UOMA Beauty adds the perfect finishing touch to your lip look. It goes on smooth and blends beautifully with your lip color. This stuff is made to last all day.

Juvia’s Place – Nubian Lash Egypt

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $13, Online Only Deal – $9.10

For great-looking lashes that won’t blow your budget, Juvia’s Place is where it’s at. We love the Nubian Lash in Egypt, a medium volume faux mink lash that looks great for day or night.

Straight From The Root

Sign up for our free daily newsletter.

Latest from The Root

Oscars 2026: The Most Iconic Black Celeb Red Carpet Looks of All Time

Oscars 2026: The Most Iconic Black Celeb Red Carpet Looks of All Time

From Halle Berry to Colman Domingo, these are the best Academy Awards red carpet looks ever from our faves! …
White Mega-Hit Songs You Didn't Know Were Written By Black People

White Mega-Hit Songs You Didn’t Know Were Written By Black People

From old hits by Elvis Presley to new bops by Justin Bieber, Black writers have penned more than a handful of mainstream hit songs. Let’s take a look! …
This Black Actress Sues Harvard Over Something Every Black Woman Can Relate To!

This Black Actress Sues Harvard Over Something Every Black Woman Can Relate To!

Nike Imoru suffered unimaginable hair loss as a result of her recent theater experience and now, she’s taking matters into her own hands! …
Guess Who's Actually Behind the Pro-MAGA Twitter Account Pretending to Be Black

Guess Who’s Actually Behind the Pro-MAGA Twitter Account Pretending to Be Black

The Trump administration is under fire after a dedicated pro-MAGA social media account was linked directly back to the White House …
The Chilling Details of This HBCU Track Star Accused of Killing Her Boyfriend Based on a <i>Wild</i> Assumption

The Chilling Details of This HBCU Track Star Accused of Killing Her Boyfriend Based on a Wild Assumption

After catching her athlete boyfriend in her roommate’s bed, a Lincoln University sprinter allegedly used a hair clip to break in— and a knife to end his life …
New Report: Why Some 80-Year-Olds Have Miracle Brains

New Report: Why Some 80-Year-Olds Have Miracle Brains

New study finds that “super-agers” have the memory capacity of people 30 years younger than them …
Tragedies and Vile Racism That Happened During Black History Month

Tragedies and Vile Racism That Happened During Black History Month

From Malcolm X’s assassination to the N-word scandal at the BAFTA’s, here’s some of the many terrible Black History Month moments which impacted our community …
Professor: We Need to Talk About Snoop Dogg Shufflin' For White Folks at the Winter Olympics...

Professor: We Need to Talk About Snoop Dogg Shufflin’ For White Folks at the Winter Olympics…

OPINION: This professor believes Snoop Dogg’s bag was secured during the Winter Olympics, but that his dignity is still in negotiations …
Photo: Getty Images Ted Soqui

Black Gen-Zs Remember Where They Were When Trayvon Martin Was Killed 14 Years Ago

Feb. 26 marks 14 years after Trayvon Martin, the murder that shaped a young generation …
Finally, a New Breakthrough in the D4vd Celeste Rivas Death Case

Finally, a New Breakthrough in the D4vd Celeste Rivas Death Case

Court filings from an investigative grand jury’s probe into the shocking death of Celeste Rivas have revealed the true “target” of the case …
David Bowie's Daughter Reveals Heartbreak of Being in Treatment When He Died

David Bowie’s Daughter Reveals Heartbreak of Being in Treatment When He Died

Alexandrua ‘Lexi’ Jones, daughter of Iman and David Bowie is getting candid with her fans and followers, shedding light on a seriously troubled time in her teen years …
Black Internet Responds to Alex Cross' Romance With a White Woman in the New 'Cross' Season

Black Internet Responds to Alex Cross’ Romance With a White Woman in the New ‘Cross’ Season

Aldis Hodge is back as Detective Alex Cross on Prime Video’s hit show ‘Cross.’ But this new seasons have fans speaking out for a funny yet interesting reason …
Black Woman's Essay on Modern Dating Is Lighting Up The Comments Section

Black Woman’s Essay on Modern Dating Is Lighting Up The Comments Section

A Black woman shared her take on dating Black men in 2026, and people can’t stop talking about it …
Candace Owens Has MAGA <i>Furious</i> After Announcing Series Investigating Charlie Kirk's Widow

Candace Owens Has MAGA Furious After Announcing Series Investigating Charlie Kirk’s Widow

After launching a new series investigating Erika Kirk, Candace Owens is getting dragged by MAGA sick and tired of all of the drama …
A North Carolina 3-Year-Old Was Hot Glued to a Chair. Now, Their Teacher Learns Her Fate

A North Carolina 3-Year-Old Was Hot Glued to a Chair. Now, Their Teacher Learns Her Fate

After a three-year-old at a Charlotte suburb daycare wouldn’t sit still, teacher Lashawna Williams did the unthinkable. Now, she just learned her fate …
This Former Miami Mayor Was a Successful Immigrant -- But the Government Says He Led a Double Life

This Former Miami Mayor Was a Successful Immigrant — But the Government Says He Led a Double Life

All eyes are on one former North Miami mayor after a jaw-dropping federal lawsuit is calling his citizenship and marriage status into question …
Marla Gibbs is Spilling Major Tea in Her New Memoir, Here Are 5 Things You Didn’t Know

Marla Gibbs is Spilling Major Tea in Her New Memoir, Here Are 5 Things You Didn’t Know

At 94 years young, Marla Gibbs is out with a memoir, detailing her unconventional road to stardom. We’re looking at 5 things you didn’t know about the actress …
Are the $2,000 Tariff Refunds Trump Promised <i>Actually</i> Coming?

Are the $2,000 Tariff Refunds Trump Promised Actually Coming?

Pressure is mounting from business owners, working-class Americans and Democrats for Trump to give a full tariff refund as he promised …
Why White Women Are Being Dragged After Trump’s State of the Union Address Over DEI

Why White Women Are Being Dragged After Trump’s State of the Union Address Over DEI

White women who stood to their feet, applauding the “end” of DEI are facing backlash, for good reason …
NFL Star Shares Important, Heartbreaking Message Following Fellow Player's Suicide

NFL Star Shares Important, Heartbreaking Message Following Fellow Player’s Suicide

NFL star A.J. Brown is opening up about mental health and encouraging his fellow football players and fans, by extension, to get the help they need …