Try These Black-Owned Beauty Labels Now (While You Can Get Them On Sale)

From makeup to moisturizer, all these brands are for-the-culture–and marked down right now.

If your favorite eyeshadows and lip liners are getting low, Ulta Beauty has a just the thing you need to make sure you keep your beat looking its best.

Video will return here when scrolled back into view
‘Origin’ Star Aunjanue Ellis-Taylor: Ava DuVernay Is “A Freedom Fighter Posing As A Director”

From Black Girl Sunscreen to CURLS natural hair products, some of the hottest Black-owned beauty brands are available at deep discounts during retail giant Ulta’s 72-hour beauty sale going on now.

Because we’re never ones to sleep on a great deal, we’ve rounded up some of the best on Black-owned beauty brands at Ulta’s Beauty Sale. The deals are only available online through the end of the day – the perfect excuse to take a break from work for a little retail therapy.

Black Girl Sunscreen Moisturizing Sunscreen Lotion

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $15.99, Online Only Deal – $9.59

If you haven’t discovered the wonder that is Black Girl Sunscreen, this is the perfect time to try. We’ve been singing the praises of Shontay Lundy’s Black Girl Sunscreen for a while. And now, her SPF 30 lotion formulated for people of color is on sale. We promise you, it’s worth every penny.

Juvia’s Place – The Coffee Shop Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Juvia’s Place is known for their stunning eyeshadows and The Coffee Shop Eyeshadow Palette is one of our favorites in the collection. This set of 16 neutral shades in matte and metallic finishes will help you create lots of great looks that will take you from your 9 to 5 to your night out.

Undefined Beauty – R&R Day Serum

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $28, Online Only Deal – $22.40

R&R Day Serum from Undefined Beauty is formulated with natural ingredients like Vitamin C and licorice root to brighten your complexion and reduce hyperpigmentation.

Camille Rose – Curl Maker Defining Gel

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22.59, Online Only Deal – $15.81

Camille Rose Naturals’ Curl Maker Defining Gel is one of our favorites for the perfect wash and go. It’s made with marshmallow and agave leaf extract and has the perfect slip to leave you with curls that pop all day.

Juvia’s Place – Culture 2 Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $38, Online Only Deal – $26.50

If you’re looking for bold eyeshadows, look no further than Juvia’s Place Culture 2 Eyeshadow Palette. This playful palette is loaded with greens, pinks, blues and more to make your eyes pop.

CURLS – Blueberry Bliss Reparative Leave-In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $12.99, Online Only Deal – $9.09

Show your dry hair a little love with the Blueberry Bliss Reparative Leave-In Conditioner from CURLS. The sulfate-free leave-in not only helps repair damaged tresses, it promotes healthy hair growth.

UOMA Beauty – Stay Woke Concealer

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Make your dark under eye circles disappear with Stay Woke Concealer from UOMA Beauty. This creamy concealer comes in 20 shades that will leave you with a smooth, even complexion.

tgin – Green Tea Super Moist Leave In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $29.99, Online Only Deal – $17.99

Green Tea Super Moist from tgin is another one of our favorite leave-ins. Made with green tea and argan oil, it leaves your hair feeling smooth and frizz free. Oh, and it smells great too.

Keys Soulcare – Sheer Flush Cheek Tint

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22, Online Only Deal – $15.40

Give your cheeks a healthy-looking glow with the Sheer Flush Cheek Tint from Alica Keys’ Keys Soulcare brand. Worn on its own or layered with your favorite blush, it gives your cheeks a perfect pop of color. It also works great as a lip tint.

tgin – Honey Miracle Hair Mask Packet

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $2.99, Online Only Deal – $1.79

The Honey Miracle Hair Mask Packet from tgin is a deep-conditioning treat for your tresses when you can’t make it to the salon. Raw honey, jojoba and olive oil are just a few of the natural ingredients that join forces to leave your hair feeling soft and more manageable.

Design Essentials – Scalp & Skin Care Anti-Itch and Tension Relief

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $9.99, Online Only Deal – $6.99

Formulated with tea tree and aloe, Design Essentials’ Anti-Itch and Tension Relief works on the skin and scalp and is made to moisturize and soothe itchiness.

BeautyStat Cosmetics – Microbiome Barrier Repair Purifying Cleanser

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $40, Online Only Deal – $40

We love BeautyStat’s Microbiome Barrier Repair Purifying Cleanser. It’s a gentle but hard working cleanser that helps remove makeup along with all of the dirt and grime of the day. To sweeten the deal, you get their Universal C Skin Refiner as a free gift with your online purchase.

UOMA Beauty – Badass MF Lip Liner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $16, Online Only Deal – $11.20

The Badass MF Lip Liner from UOMA Beauty adds the perfect finishing touch to your lip look. It goes on smooth and blends beautifully with your lip color. This stuff is made to last all day.

Juvia’s Place – Nubian Lash Egypt

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $13, Online Only Deal – $9.10

For great-looking lashes that won’t blow your budget, Juvia’s Place is where it’s at. We love the Nubian Lash in Egypt, a medium volume faux mink lash that looks great for day or night.

Straight From The Root

Sign up for our free daily newsletter.

Latest from The Root

Isiah Whitlock Jr. and Other Black Celebs We Lost In 2025

Isiah Whitlock Jr. and Other Black Celebs We Lost In 2025

We are recognizing the Black celebs who left us in 2025 …
Photo: Getty Images Romain Maurice for Haute Living

50 Cent, Regina King and Other Black Celebrity-Owned Alcohol Brands to Explore for New Year’s Eve!

New Year’s Eve got you thirsty and searching for a cool new quencher? Let these celebrity-owned libation brands help guide you! …
Everything You Didn't Know About Boxing Champ Anthony Joshua

Everything You Didn’t Know About Boxing Champ Anthony Joshua

Two-time heavyweight champion Anthony Joshua is becoming a household name in America. Here are all the deets you never knew about him! …
You'd Better Pay Close Attention to This Small But Crucial Change in U.S. Postal Service Policy

You’d Better Pay Close Attention to This Small But Crucial Change in U.S. Postal Service Policy

Late fees and penalties have been predicted after USPS changed its decades-long postmark policy …
Best True Crime Documentaries to Stream Right Now on Netflix

Best True Crime Documentaries to Stream Right Now on Netflix

With some much needed time off on the horizon for a lot of us, we thought it’d be fun to round up more than a handful of documentaries that keep you on the edge of your seat as 2026 rolls around! …
Oprah Breaks Silence on Her One Unexpected Side-Effect of Popular Weight Loss Drug

Oprah Breaks Silence on Her One Unexpected Side-Effect of Popular Weight Loss Drug

After losing and regaining weight on and off for years, Oprah feels that what’s working right now is making her healthier …
Chicago Blocks Troops but New Orleans Welcomes Them

Chicago Blocks Troops but New Orleans Welcomes Them

Chicago celebrates a court victory blocking federal troop deployments as New Orleans prepares for hundreds of National Guard members to enter the city for New Year’s Eve …
Cardi B.'s Clapback to Her Haters Over Stefon Diggs is <i>Peak</i> Cardi

Cardi B.’s Clapback to Her Haters Over Stefon Diggs is Peak Cardi

In true Cardi B fashion, her latest post is super funny. Unfortunately, not everybody is finding the humor in her situation with Stefon Diggs …
The Terrifying Reason a N.C. Amazon Driver and Her Son Were Shot At While Delivering Packages

The Terrifying Reason a N.C. Amazon Driver and Her Son Were Shot At While Delivering Packages

A North Carolina Amazon driver and her teen son were delivering packages when a homeowner allegedly shot at them with a shotgun …
The Bizarre Reason a Ga. Prison Guard Allegedly Held Welfare Workers Captive in Their Office

The Bizarre Reason a Ga. Prison Guard Allegedly Held Welfare Workers Captive in Their Office

A Georgia prison guard locked people up for a living, but now he’s accused of locking welfare workers in their building over this wild reason! …
Ryan Coogler's Newly Revealed Original 'Black Panther 2' Script is Mind-Blowing!

Ryan Coogler’s Newly Revealed Original ‘Black Panther 2’ Script is Mind-Blowing!

While ‘Black Panther: Wakanda Forever’ was good, the original script sounds like it would’ve slapped SO HARD. Let’s talk about it! …
New Development In The Uncle Nearest CEO Fawn Weaver-Classmate Saga

New Development In The Uncle Nearest CEO Fawn Weaver-Classmate Saga

Fawn Weaver isn’t done apologizing after the internet dragged her over that awkward interaction with her old schoolmate …
How Trump is Threatening to Erase the Legacies of World War II's Black Soldiers

How Trump is Threatening to Erase the Legacies of World War II’s Black Soldiers

After Trump’s anti-DEI policies rocked the nation, a WWII museum in Europe is facing backlash for removing Black soldiers’ memorials …
Do You Know Bobby Garnett, the Black Godfather of Vintage Fashion Who Inspired Ralph Lauren?

Do You Know Bobby Garnett, the Black Godfather of Vintage Fashion Who Inspired Ralph Lauren?

From high-end fashion designers to Hollywood costume designers, Bobby Garnett’s vintage clothing collection has had a major impact on the fashion industry …
The Most Shocking Black Sports Stories of 2025

The Most Shocking Black Sports Stories of 2025

These are the sports stories that had everyone — fans or not — tuned in in 2025! …
Best and Worst Black Tiny Desk Performances Ever

Best and Worst Black Tiny Desk Performances Ever

From Usher and Doechii to Amerie and Rick Ross–let’s get into a handful of the most memorable and worst-sounding NPR Tiny Desks performances! …
This Video Might've Predicted 'Big Brother' Star Mickey Lee's Death

This Video Might’ve Predicted ‘Big Brother’ Star Mickey Lee’s Death

Mickey Lee, a fan favorite contestant on the most recent season of ‘Big Brother,’ has died and her death is causing an interesting reaction online thanks to a viral video …
Why The Democratic Party Is Struggling Ahead of Midterm Elections

Why The Democratic Party Is Struggling Ahead of Midterm Elections

As we prepare for the 2026 midterms, the Democratic party could be its own worst enemy …
5 Most Shocking Parts of Marjorie Taylor Greene's Bombshell New York Times Interview

5 Most Shocking Parts of Marjorie Taylor Greene’s Bombshell New York Times Interview

The firebrand Republican representative sat with The New York Times for a candid interview that will have more than a few eyebrows raised …
Tyler Perry Brings Receipts, Calls Sexual Assault Lawsuit a '$77 Million Money Grab Scam'

Tyler Perry Brings Receipts, Calls Sexual Assault Lawsuit a ‘$77 Million Money Grab Scam’

In June 2025, Tyler Perry was sued by an actor for sexual assault. Now, yet another man is making similar allegations–but Perry is pushing back! …