Try These Black-Owned Beauty Labels Now (While You Can Get Them On Sale)

From makeup to moisturizer, all these brands are for-the-culture–and marked down right now.

If your favorite eyeshadows and lip liners are getting low, Ulta Beauty has a just the thing you need to make sure you keep your beat looking its best.

Video will return here when scrolled back into view
‘Bad Boys: Ride or Die’ Stars Will Smith and Martin Lawrence Dish on What It Takes to be True Bad Boys

From Black Girl Sunscreen to CURLS natural hair products, some of the hottest Black-owned beauty brands are available at deep discounts during retail giant Ulta’s 72-hour beauty sale going on now.

Because we’re never ones to sleep on a great deal, we’ve rounded up some of the best on Black-owned beauty brands at Ulta’s Beauty Sale. The deals are only available online through the end of the day – the perfect excuse to take a break from work for a little retail therapy.

Black Girl Sunscreen Moisturizing Sunscreen Lotion

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $15.99, Online Only Deal – $9.59

If you haven’t discovered the wonder that is Black Girl Sunscreen, this is the perfect time to try. We’ve been singing the praises of Shontay Lundy’s Black Girl Sunscreen for a while. And now, her SPF 30 lotion formulated for people of color is on sale. We promise you, it’s worth every penny.

Juvia’s Place – The Coffee Shop Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Juvia’s Place is known for their stunning eyeshadows and The Coffee Shop Eyeshadow Palette is one of our favorites in the collection. This set of 16 neutral shades in matte and metallic finishes will help you create lots of great looks that will take you from your 9 to 5 to your night out.

Undefined Beauty – R&R Day Serum

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $28, Online Only Deal – $22.40

R&R Day Serum from Undefined Beauty is formulated with natural ingredients like Vitamin C and licorice root to brighten your complexion and reduce hyperpigmentation.

Camille Rose – Curl Maker Defining Gel

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22.59, Online Only Deal – $15.81

Camille Rose Naturals’ Curl Maker Defining Gel is one of our favorites for the perfect wash and go. It’s made with marshmallow and agave leaf extract and has the perfect slip to leave you with curls that pop all day.

Juvia’s Place – Culture 2 Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $38, Online Only Deal – $26.50

If you’re looking for bold eyeshadows, look no further than Juvia’s Place Culture 2 Eyeshadow Palette. This playful palette is loaded with greens, pinks, blues and more to make your eyes pop.

CURLS – Blueberry Bliss Reparative Leave-In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $12.99, Online Only Deal – $9.09

Show your dry hair a little love with the Blueberry Bliss Reparative Leave-In Conditioner from CURLS. The sulfate-free leave-in not only helps repair damaged tresses, it promotes healthy hair growth.

UOMA Beauty – Stay Woke Concealer

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Make your dark under eye circles disappear with Stay Woke Concealer from UOMA Beauty. This creamy concealer comes in 20 shades that will leave you with a smooth, even complexion.

tgin – Green Tea Super Moist Leave In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $29.99, Online Only Deal – $17.99

Green Tea Super Moist from tgin is another one of our favorite leave-ins. Made with green tea and argan oil, it leaves your hair feeling smooth and frizz free. Oh, and it smells great too.

Keys Soulcare – Sheer Flush Cheek Tint

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22, Online Only Deal – $15.40

Give your cheeks a healthy-looking glow with the Sheer Flush Cheek Tint from Alica Keys’ Keys Soulcare brand. Worn on its own or layered with your favorite blush, it gives your cheeks a perfect pop of color. It also works great as a lip tint.

tgin – Honey Miracle Hair Mask Packet

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $2.99, Online Only Deal – $1.79

The Honey Miracle Hair Mask Packet from tgin is a deep-conditioning treat for your tresses when you can’t make it to the salon. Raw honey, jojoba and olive oil are just a few of the natural ingredients that join forces to leave your hair feeling soft and more manageable.

Design Essentials – Scalp & Skin Care Anti-Itch and Tension Relief

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $9.99, Online Only Deal – $6.99

Formulated with tea tree and aloe, Design Essentials’ Anti-Itch and Tension Relief works on the skin and scalp and is made to moisturize and soothe itchiness.

BeautyStat Cosmetics – Microbiome Barrier Repair Purifying Cleanser

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $40, Online Only Deal – $40

We love BeautyStat’s Microbiome Barrier Repair Purifying Cleanser. It’s a gentle but hard working cleanser that helps remove makeup along with all of the dirt and grime of the day. To sweeten the deal, you get their Universal C Skin Refiner as a free gift with your online purchase.

UOMA Beauty – Badass MF Lip Liner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $16, Online Only Deal – $11.20

The Badass MF Lip Liner from UOMA Beauty adds the perfect finishing touch to your lip look. It goes on smooth and blends beautifully with your lip color. This stuff is made to last all day.

Juvia’s Place – Nubian Lash Egypt

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $13, Online Only Deal – $9.10

For great-looking lashes that won’t blow your budget, Juvia’s Place is where it’s at. We love the Nubian Lash in Egypt, a medium volume faux mink lash that looks great for day or night.

Straight From The Root

Sign up for our free daily newsletter.

Latest from The Root

Black Celebs Showing How They Looked in the 90s Is Taking Over the Internet

Black Celebs Showing How They Looked in the 90s Is Taking Over the Internet

From Halle Berry to Morris Chestnut, Black stars are hopping onto this 90s trend on TikTok. Let’s take a look at the best ones! …
The Worst Oscars Red Carpet Trainwrecks Over the Years

The Worst Oscars Red Carpet Trainwrecks Over the Years

With the 2026 Oscars just days away, let’s take a look at Black celebs who’ve had some fashion misses on the famous red carpet! …
S.C. Rep. Jim Clyburn's Run for an 18th Congressional Term Has Black America Divided

S.C. Rep. Jim Clyburn’s Run for an 18th Congressional Term Has Black America Divided

After 85-year-old Rep. Jim Clyburn announced his run for an 18th term, Black folks online shared plenty of thoughts …
Why Oscar-Nominated Film 'The Alabama Solution,' is More Than Just a Prison Documentary

Why Oscar-Nominated Film ‘The Alabama Solution,’ is More Than Just a Prison Documentary

“The Alabama Solution” is what happens when you let inmates tell the unapologetic truth about their living conditions and the abuse allegedly at the hands of correctional officers …
Pastor Goes Viral for Demanding Congregants’ Tax Returns—And The Internet Is Gagging

Pastor Goes Viral for Demanding Congregants’ Tax Returns—And The Internet Is Gagging

The viral pastor told church members to bring copies of their tax returns, saying he’s tired of congregants “playing in his face” when it comes time for tithes and offerings …
Psychology Behind the Internet's Obsession With Punch, the Abandoned Monkey While Immigrant Kids Are Stripped From Their Parents

Psychology Behind the Internet’s Obsession With Punch, the Abandoned Monkey While Immigrant Kids Are Stripped From Their Parents

We explore the dark truth of why the internet rallies more around a zoo monkey than detained kids separated from their immigrant parents …
Professor: Why Black Men Are Upset By Black Boys Wearing Bonnets

Professor: Why Black Men Are Upset By Black Boys Wearing Bonnets

Black boys are not trying to look feminine. They are just taking care of the hair they actually have …
All the Fly Looks Oprah Winfrey Served at Paris Fashion Week 2026

All the Fly Looks Oprah Winfrey Served at Paris Fashion Week 2026

Oprah Winfrey deserves her flowers for these show-stopping looks that set the streets of Paris on fire during fashion week. Let’s take a look at what she wore …
Bam Adebayo's Historic 83-Point Night Becomes a 'Love & Basketball' Moment With WNBA Star A'ja Wilson

Bam Adebayo’s Historic 83-Point Night Becomes a ‘Love & Basketball’ Moment With WNBA Star A’ja Wilson

Bam Adebayo made history with an 83-point performance that broke Kobe Bryant’s legendary record. But his heartfelt postgame moment with girlfriend A’ja Wilson quickly stole the spotlight …
Brian McKnight Is Not Happy With Rickey Smiley

Brian McKnight Is Not Happy With Rickey Smiley

The R&B singer is suing the Rickey Smiley Morning Show, host Karen Clark, and Urban One, claiming they defamed him amid ongoing family disputes with his ex-wife and estranged children …
Get To Know the Dream Team Behind Michelle Obama's Gorgeous Braided Looks

Get To Know the Dream Team Behind Michelle Obama’s Gorgeous Braided Looks

Have you ever wondered who the women are behind Michelle Obama’s gorgeous hairstyles? We’ll fill you in …
The Chilling Details of the Houston Man Who Allegedly Kept Disabled Wife Captive for Years in a House Full of People

The Chilling Details of the Houston Man Who Allegedly Kept Disabled Wife Captive for Years in a House Full of People

Police say James Earl Johnson held his 46-year-old disabled wife captive in a bedroom under lock and key, with no phone access, for five years in Houston …
Thousands of Black Kidney Transplant Patients Get Justice After Racial Bias Is Found in Decades-Old Test

Thousands of Black Kidney Transplant Patients Get Justice After Racial Bias Is Found in Decades-Old Test

Researchers are reporting success after a new effort to reverse racial bias against Black kidney patients is paying off …
Why This Black British TikToker Is Being Dragged Online

Why This Black British TikToker Is Being Dragged Online

Here’s why this Black British TikToker is being dragged by American folks after speaking on American politics …
5 Black Comedians Who Should Host The Next Oscar Awards

5 Black Comedians Who Should Host The Next Oscar Awards

These Black comedic voices would bring the funny to the Oscars stage …
All the Black History That Could be Made at 2026 Oscars

All the Black History That Could be Made at 2026 Oscars

The 2026 Oscars is shaping up to be a hella Black affair is all goes right, let’s take a look at the history that could potentially be made! …
Why Ari Lennox Admitting She Chose the Toxic Man Over the Good Guy Has the Internet in Shambles

Why Ari Lennox Admitting She Chose the Toxic Man Over the Good Guy Has the Internet in Shambles

Singer Ari Lennox’s latest dating revelation has social media in an uproar. Let’s break down why! …
Terrence Howard Claims He Passed on Beyoncé—And the Internet Reacted Exactly How You Expected

Terrence Howard Claims He Passed on Beyoncé—And the Internet Reacted Exactly How You Expected

“Hustle & Flow” star Terrence Howard says he once had a chance with Beyoncé in during her days of Destiny’s Child—but chose a short-lived, “blue-eyed” bandmate instead, sparking some thoughts online …
The 400-Day Target Boycott Was More Effective Than You Think

The 400-Day Target Boycott Was More Effective Than You Think

According to Pastor Jamal Bryant, Target has met three of four of the boycott’s original demands. Here’s exactly what that means …
Misty Copeland Drags Timothée Chalamet For Comments About Ballet and Opera

Misty Copeland Drags Timothée Chalamet For Comments About Ballet and Opera

American Ballet Theater dancer Misty Copeland has entered the chat and is calling out Timothée Chalamet over his recent negative words about the art form …