Try These Black-Owned Beauty Labels Now (While You Can Get Them On Sale)

From makeup to moisturizer, all these brands are for-the-culture–and marked down right now.

If your favorite eyeshadows and lip liners are getting low, Ulta Beauty has a just the thing you need to make sure you keep your beat looking its best.

Video will return here when scrolled back into view
Could the New Pope Be Black?

From Black Girl Sunscreen to CURLS natural hair products, some of the hottest Black-owned beauty brands are available at deep discounts during retail giant Ulta’s 72-hour beauty sale going on now.

Because we’re never ones to sleep on a great deal, we’ve rounded up some of the best on Black-owned beauty brands at Ulta’s Beauty Sale. The deals are only available online through the end of the day – the perfect excuse to take a break from work for a little retail therapy.

Black Girl Sunscreen Moisturizing Sunscreen Lotion

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $15.99, Online Only Deal – $9.59

If you haven’t discovered the wonder that is Black Girl Sunscreen, this is the perfect time to try. We’ve been singing the praises of Shontay Lundy’s Black Girl Sunscreen for a while. And now, her SPF 30 lotion formulated for people of color is on sale. We promise you, it’s worth every penny.

Juvia’s Place – The Coffee Shop Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Juvia’s Place is known for their stunning eyeshadows and The Coffee Shop Eyeshadow Palette is one of our favorites in the collection. This set of 16 neutral shades in matte and metallic finishes will help you create lots of great looks that will take you from your 9 to 5 to your night out.

Undefined Beauty – R&R Day Serum

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $28, Online Only Deal – $22.40

R&R Day Serum from Undefined Beauty is formulated with natural ingredients like Vitamin C and licorice root to brighten your complexion and reduce hyperpigmentation.

Camille Rose – Curl Maker Defining Gel

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22.59, Online Only Deal – $15.81

Camille Rose Naturals’ Curl Maker Defining Gel is one of our favorites for the perfect wash and go. It’s made with marshmallow and agave leaf extract and has the perfect slip to leave you with curls that pop all day.

Juvia’s Place – Culture 2 Eyeshadow Palette

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $38, Online Only Deal – $26.50

If you’re looking for bold eyeshadows, look no further than Juvia’s Place Culture 2 Eyeshadow Palette. This playful palette is loaded with greens, pinks, blues and more to make your eyes pop.

CURLS – Blueberry Bliss Reparative Leave-In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $12.99, Online Only Deal – $9.09

Show your dry hair a little love with the Blueberry Bliss Reparative Leave-In Conditioner from CURLS. The sulfate-free leave-in not only helps repair damaged tresses, it promotes healthy hair growth.

UOMA Beauty – Stay Woke Concealer

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $25, Online Only Deal – $17.50

Make your dark under eye circles disappear with Stay Woke Concealer from UOMA Beauty. This creamy concealer comes in 20 shades that will leave you with a smooth, even complexion.

tgin – Green Tea Super Moist Leave In Conditioner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $29.99, Online Only Deal – $17.99

Green Tea Super Moist from tgin is another one of our favorite leave-ins. Made with green tea and argan oil, it leaves your hair feeling smooth and frizz free. Oh, and it smells great too.

Keys Soulcare – Sheer Flush Cheek Tint

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $22, Online Only Deal – $15.40

Give your cheeks a healthy-looking glow with the Sheer Flush Cheek Tint from Alica Keys’ Keys Soulcare brand. Worn on its own or layered with your favorite blush, it gives your cheeks a perfect pop of color. It also works great as a lip tint.

tgin – Honey Miracle Hair Mask Packet

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $2.99, Online Only Deal – $1.79

The Honey Miracle Hair Mask Packet from tgin is a deep-conditioning treat for your tresses when you can’t make it to the salon. Raw honey, jojoba and olive oil are just a few of the natural ingredients that join forces to leave your hair feeling soft and more manageable.

Design Essentials – Scalp & Skin Care Anti-Itch and Tension Relief

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $9.99, Online Only Deal – $6.99

Formulated with tea tree and aloe, Design Essentials’ Anti-Itch and Tension Relief works on the skin and scalp and is made to moisturize and soothe itchiness.

BeautyStat Cosmetics – Microbiome Barrier Repair Purifying Cleanser

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $40, Online Only Deal – $40

We love BeautyStat’s Microbiome Barrier Repair Purifying Cleanser. It’s a gentle but hard working cleanser that helps remove makeup along with all of the dirt and grime of the day. To sweeten the deal, you get their Universal C Skin Refiner as a free gift with your online purchase.

UOMA Beauty – Badass MF Lip Liner

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $16, Online Only Deal – $11.20

The Badass MF Lip Liner from UOMA Beauty adds the perfect finishing touch to your lip look. It goes on smooth and blends beautifully with your lip color. This stuff is made to last all day.

Juvia’s Place – Nubian Lash Egypt

Photo: Ulta.comPhoto: Ulta.com

Regular Price – $13, Online Only Deal – $9.10

For great-looking lashes that won’t blow your budget, Juvia’s Place is where it’s at. We love the Nubian Lash in Egypt, a medium volume faux mink lash that looks great for day or night.

Straight From The Root

Sign up for our free daily newsletter.

Latest from The Root

Oscars 2026: See The Most Stunning Looks from Black Hollywood's Finest

Oscars 2026: See The Most Stunning Looks from Black Hollywood’s Finest

From the historic style of the “Sinners” cast to breathtaking debuts, see how Black Hollywood’s most powerful icons took over the Dolby Theatre …
Proof That There's Nothing Oscar Nominee Teyana Taylor Can't Do

Proof That There’s Nothing Oscar Nominee Teyana Taylor Can’t Do

She can act, dance and sing with the best of them and always looks great while doing it. We’re paying tribute to Oscar nominee Teyana Taylor …
Cringey 2026 Oscars Snub the Heck Out of 'Sinners'

Cringey 2026 Oscars Snub the Heck Out of ‘Sinners’

Sinners shutout leaves ‘Sinners’ Oscars were full of Black history moments, but many didn’t make it to the golden statue …
Resurfaced Video of Tyriq Withers Showing His Black Greek Pride is Now Viral

Resurfaced Video of Tyriq Withers Showing His Black Greek Pride is Now Viral

The “Reminders of Him” actor is trending after fans rediscover a throwback video of him strolling with his fraternity brothers …
'Euphoria' Composer Labrinth Quits Show and Music Business, Now Fans Are Shook

‘Euphoria’ Composer Labrinth Quits Show and Music Business, Now Fans Are Shook

Fans of the hit HBO drama “Euphoria” are shook after the show’s composer, Labrinth, suddenly cut ties with the high school series …
What We Now Know About Chadwick Boseman's Heartbreaking Snub at the 2021 Oscars

What We Now Know About Chadwick Boseman’s Heartbreaking Snub at the 2021 Oscars

Chadwick Boseman’s widow, Simone Boseman, reveals the oscar speech she had prepared in 2021 …
Kandi Burruss, Todd Tucker's Messy Divorce Finally Reaches a Conclusion

Kandi Burruss, Todd Tucker’s Messy Divorce Finally Reaches a Conclusion

The testy divorce between Kandi Burruss and Todd Tucker has finally come to an end. Here’s the latest in their unfortunate saga! …
You'll Never Believe What Happened to Keke Palmer at SXSW Panel

You’ll Never Believe What Happened to Keke Palmer at SXSW Panel

Fans of the actress are speaking out following the shocking ordeal in Texas on Friday, and they’re asking all the right questions! …
Dak Prescott and Sara Ramos Interesting Relationship Timeline

Dak Prescott and Sara Ramos Interesting Relationship Timeline

Dak Prescott and Sara Jane Ramos made headlines on their shocking breakup. Let’s examine how they went from an anticipated fairytale wedding to calling it quits …
Why Former Illinois ‘Super Mayor’ Tiffany Henyard is Leaving Her State and Her Party Behind

Why Former Illinois ‘Super Mayor’ Tiffany Henyard is Leaving Her State and Her Party Behind

Now, ex-Mayor Henyard plans to run in the well-known Fulton County, Ga. race for the Board of Commissioners, and she’s doing so as a Republican …
Ex-DOGE Staffers Admit Using AI to Gut Diversity Programs, Federal Grants

Ex-DOGE Staffers Admit Using AI to Gut Diversity Programs, Federal Grants

DOGE staffers’ shocking depositions about their efforts to bring efficiency to government revealed that a former employee couldn’t even define DEI …
Yale Scholar Warns Worst Is Yet to Come After Predicting Iran War and Trump Election Win Years Ago

Yale Scholar Warns Worst Is Yet to Come After Predicting Iran War and Trump Election Win Years Ago

‘China’s Nostradamus,’ who foresaw Trump’s win and Iran war, issued predictions about America’s future in 2024, and many are starting to believe him …
Jasmine Crockett Just Reminded Us What Black Women's Leadership Looks Like

Jasmine Crockett Just Reminded Us What Black Women’s Leadership Looks Like

Jasmine Crockett’s Senate campaign reminds us that real political change is never built in a single race …
Black America Divided Over ‘End’ of Target Boycott As Big Debates Ignite Across the Internet

Black America Divided Over ‘End’ of Target Boycott As Big Debates Ignite Across the Internet

Black folks online are divided on whether the national Target boycott is actually over and who has the authority to call a quits …
This Political Odd Couple Reached Across the Aisle to Pass a Historic Housing Bill in the Senate

This Political Odd Couple Reached Across the Aisle to Pass a Historic Housing Bill in the Senate

Republican Tim Scott and Democrat Elizabeth Warren have teamed up to make housing more affordable for Americans …
Family Claims Black Man Left Bleeding Out While EMS Treated White Cop’s ‘Anxiety Attack’

Family Claims Black Man Left Bleeding Out While EMS Treated White Cop’s ‘Anxiety Attack’

A Black man who was shot by Bridgeport police and later died had to wait 10 extra minutes for an ambulance after a cop took the first one to treat her anxiety …
Ray J's Mom Says She Knows ‘The Truth’ About the Kardashians in Attack Over Latest Legal Fight

Ray J’s Mom Says She Knows ‘The Truth’ About the Kardashians in Attack Over Latest Legal Fight

As the legal back and forth between Ray J, Kim Kardashian and Kris Jenner rages on, his mother is entering the chat and speaking her peace! …
Rappers Try to Stop a Black Texas Man's Execution Based on His Song Lyrics

Rappers Try to Stop a Black Texas Man’s Execution Based on His Song Lyrics

Rappers are banding together to advocate for a Texas man set to be executed next month largely due to his incriminating song lyrics …
After the 'End' of the Target Boycott, Organizer Nina Turner Says CVS is Next

After the ‘End’ of the Target Boycott, Organizer Nina Turner Says CVS is Next

Former Ohio Sen. Nina Turner is calling on Black folks to stop spending at another billion-dollar corporation after a Tennessee Senate bill is causing a stir …
A Full Timeline Of Singer D4vd's Mysterious Case of Celeste Rivas' Death

A Full Timeline Of Singer D4vd’s Mysterious Case of Celeste Rivas’ Death

D4vd was named a “target” in the investigation into the death of Celeste Rivas. Now, we’re catching you up on everything you might’ve missed until now …