Black Friday is just days awayโand as weโve already warned you, this is not the year to procrastinate on purchases! By now, youโve hopefully stretched, hydrated and have your list ready for the biggest shopping day of the year (closely followed by Cyber Monday )โbecause itโs already in motion!
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If there are beauty lovers on your list, weโre here to help make gifting them a little easier this yearโwell, actually, itโs our friends at Sephora who provided this assist, with an increased assortment of Black beauty in their already flush holiday assortment. Weโve had our eye on the international beauty emporium for a while as itโs made concerted efforts to diversity both its employee base and its store shelves, including being the first retailer to join the Fifteen Percent Pledge. In this season of giving, that commitment has extended to Sephoraโs annual array of gift setsโwhich this year includes more Black-owned brands than ever before. We highly recommend taking a browse at the entire assortment (the value sets are always a great getโand all Fenty is currently 25 percent off). But because weโre here for all things Black and beautifulโand one-stop shoppingโweโve curated a few of our Black-owned favorites for you.
Adwoa Beauty

If you know, you knowโand thereโs a reason Adwoa Beauty has developed a cult following. The โmodern, non-toxic, gender neutral beauty brand catering to multi-cultural hair texturesโ is offering us some seasonal comfort this year with its Baomint Best Sellers Holiday Kit, including its moisturizing shampoo, leave in conditioning styler, and deep conditioning treatment.
โThis is nutrient-rich food for your hair,โ says Julian Addo, the brandโs founder and head of product innovation. โWe coat every last curl, coil and wave with intense moisture...Your curls will look instantly defined and feel insanely soft.โ ($39 at a $61 value at sephora.com)
Pat McGrath Labs

TGU 50 icon Dame Pat McGrathโalso known as โMotherโโhas done it again, serving us an eye-popping moment with her otherworldly MTHRSHP MEGA: Celestial Odyssey Palette, part of the Celestial Odyssey & Holiday Collection 2021. โFeaturing 18 wondrously wearable hues presented in five luxe finishes: sateen shimmer, 24K duochrome sparkle, foiled metallic, velvet matte and iridescent sparkle,โ this pigment-rich palette, festively packaged in its own baroque embossed box, also gives an exceptional, luxury-level bang for your buck. ($78 at sephora.com)
54 Thrones

It goes without saying that we are an ardently ash-averse people, so itโs hard to think of a more winter-perfect gift than 54 Thronesโ African Beauty Butter Collection. This deluxe gift tin includes five full-size beauty butters, โuniquely scented with sumptuous African oils and extractsโ and made with โnourishing plant botanicals to soften and hydrate dry skin.โ ($80 at a $120 value; $29 for a mini set at sephora.com)
Bread Beauty Supply

We love this Australia-based brand that was cultivated in Sephoraโs own incubator program. After wowing us with their debut haircare offerings in 2020, this year, Bread Beauty Supply branched out into skincare, debuting a Macadamia body oil to complement its cult-favorite Everyday Gloss hair oil. The brandโs Holiday Oil Cassette includes both, making sure your recipient will stay glowing all season long. ($28 at a $42 value at sephora.com)
Fenty Beauty

The brand that helped make Rihanna a billionaire (and an entire industry follow in her inclusive footsteps), is ready to dazzle for the holidays with an array of gift optionsโand at 25 percent off, you can afford several stocking stuffers. Our fave? The Diamond Bomb Triple Drip All Over Diamond Veil Palette (say that five times fast), which โfeatures three reimagined nude shades delivering the most stunning shimmer.โ (currently $31.50 at a $59 value at sephora.com)
Fenty Skin

Whatโs better than one Rihanna beauty brand? Two, of courseโand Fenty Skin is also trying to make it under our trees this year with The Before-Bed Set 3-Piece PM Essentials set. Including โthree essentials for juicy-looking skin and kiss-worthy lips, so you can say goodnight to dull, dry skin,โ this is the perfect remedy for holiday-fatigued skin. If youโve set to try out Rihโs secret weapons for a flawless complexion, this might be great to gift yourself, too. ($44.25 of a $69.50 value at sephora.com)
Forvr Mood

Jackie Aina may be our favorite beauty YouTuber of all time, but her debut brand, Forvr Mood, has something to make our homes a little prettier. Newly landed in Sephora, Forvr Moodโs seasonal Candle Duo Set โfeatures Sip Happens, with boozy notes of chilled prosecco infused with fruity pomegranate; and Floral Play, with brilliant notes of gardenia infused with warm strokes of white cedar and bergamot.โ Perfect for cozy nights by candlelight. ($72 at sephora.com)
Danessa Myricks Beauty

Self-made beauty maven Danessa Myricks has made some major moves since launching her eponymous brand, including landing a well-earned spot on Sephoraโs shelves this year. For the holidays, sheโs blessing us with the Rose Dream Set, a trio of her multi-use Colorfix eye, cheek & lip cream pigment...and a dream, indeed. ($30 at a $54.00 value at sephora.com)
Briogeo

Briogeo has earned its spot in the luxury haircare space, and its Honey Hydration Donโt Despair, Repair! Hair Repair Kit makes a welcome return to Sephoraโs holiday assortment. The kitโs full-sized hair mask has been proven to boost moisture up to 88 percent after just two uses; itโs paired with travel-sizes of the brandโs bestselling Donโt Despair, Repair! shampoo and conditioner duo, making this a sweet holiday treat. ($38 at a $47 value at sephora.com)
Shani Darden

When it comes to beautiful skin, celebrity esthetician Shani Darden is in the business of delivering results. Her Age-Defying Retinol Set is โa simple, 3-step routine designed to deliver powerful anti-aging results without any unwanted irritation, redness or congestion,โ providing โinstant brightening along with long-term smoothing and firming anti-aging benefits.โ Give someone the gift of better skin this season. ($88 at a $110.00 value at sephora.com)
A Bit of Black-Owned Everything!

Want to gift them a little of everything (or treat yourself, after all of that shopping)? The limited-edition Sephora Favorites Black-Owned Beauty setโwhich includes full-sized products from Pat McGrath Labs and Fenty Beauty and Skin, as well as sample sizes of most of the brands aboveโis still available. And if you love a gift that keeps on giving, Sephora is donating $150,000 to the Fifteen Percent Pledge with the support of this kit. ($35 at a $124 value at sephora.com)
Check out all of Sephoraโs value and gift setsโas well as their Black-owned beauty brandsโat sephora.com.
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