In a move that surprises literally no one, Balenciaga made the decision to remove its Twitter account. It becomes the first major fashion brand to say good riddance to the social media platformโand most likely wonโt be the last.
Suggested Reading
Huge corporations like Dyson and General Motors have stopped advertising campaigns and stars like Whoopi Goldberg and Shonda Rhimes opted out of using the app following Elon Muskโs acquisition.
Weeks of Twitter being led by the Tesla and SpaceX CEO have been pure chaos. Though Musk promised the promotion of free speech, he caught major backlash for the racist language that ensued. He also tried to make users pay for blue checkmark verificationโa move that immediately backfired.
Brands and companies have also become more and more worried about being associated with hate speech and misinformation on Twitter. Numerous fake accounts pretending to be brands last week proved these fears were completely founded. Musk has also come under fire for mass layoffs, which many have pointed out was allegedly illegal for him to do.
According to The Business of Fashion:
A September incident in which advertisements appeared on pages promoting links to child pornography highlighted the potential risks of Muskโs strategy, as did a slew of false accounts impersonating brands last week, which were allowed to purchase โverifiedโ labels on the site. While Twitterโs importance to the fashion industry has waned in recent years, the platform has been a significant source of online buzz for Kering-owned Balenciaga, as creative director Demna sparked conversation with designs including oversized sportswear, sculptural couture and divisive pieces like $1,790 leather trash bags and $950 Crocs. Balenciagaโs account recently had as many as 950,000 followers.
Balenciaga has been known for setting trendsโand weโre sure other luxury labels will follow its lead and leave Twitter as well.
Straight From
Sign up for our free daily newsletter.