Why Is the Only Brown Corn Pop the Janitor? Kellogg’s Called Out for Racist Cereal Box

Gene J. Puskar/AP Images
Gene J. Puskar/AP Images

First it was Shea Moisture. Then Pepsi. Then Dove. And now my son’s beloved Corn Pops have shit the proverbial race bed. Bad ads!

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Kellogg’s, which makes the tasty cereal, says it will make over its cereal boxes after an astute consumer pointed out that of all the cartoon corn pops populating a retail mall depicted on the box, only one—the brown one—worked as a janitor.

As USA Today reports, some pops were shown shopping, some were playing in an arcade or even playing in a fountain, but that sole little brown one? He was cleaning up the joint, pushing a floor buffer as he listened to music.

Saladin Ahmed, a comic book writer and author, went on Twitter Tuesday to question the cereal company, asking, “Why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism.”

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Hours later, the company responded, offering an apology and saying, “The artwork is updated & will be in stores soon.”

Behold the power of social media.

Read more at USA Today.

Ms. Bronner Helm is the Senior Editorial Director at Colorlines. Mouthy Black Girl. Rosalynn Carter Mental Health Fellow. Shea Butter Feminist. Virgo Sun, Aries Moon.

DISCUSSION

himynameisjayonceagain
HiMyNameIsJayOnceAgain

Ugh.


I could almost let this slide if all the corn pops were different colors and the janitor just happened to be darker.

But really, every single other corn pop is the same color except the janitor. Someone went out of the way to make the janitor darker.

And why are their different shades of corn pops anyway? In real life they’re all the same shade of trash.