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Does everything have to be about race? Well, it sort of seems that way. Even we at The Root wouldn't have predicted the results of a recently released Nielsen study revealing correlations between ethnicity and phone choices.

From the Huffington Post:

Recent data released by Nielsen shows that at least among Asians (which includes Pacific Islanders) and African-Americans, certain platforms reign supreme. Thirty-six percent of Asians with smartphones have iPhones, while 31 percent of African-Americans with smartphones go for a BlackBerry.

Generally, according to Nielsen's breakdowns and categories, Asians, Hispanics and African-Americans are purchasing smartphones at higher rates than "Whites"— 45 percent of Asians and Hispanics and 33 percent of African-Americans are smartphone users, while only 27 percent of Whites are.

While 60 percent of Asians, 56 percent of Hispanics and 44 percent of African-Americans purchasing phones in the past six months bought smartphones, only 42 percent of Caucasian users did the same.

We're fascinated. And stumped. Any guesses as to what's behind these numbers?

Read the story and check out a graph at the Huffington Post, and see the full report here.


In other news: Black Journalists Go Greek.