Fresh from the "We can't make this up" file, Vaseline has launched a skin-lightening application for Facebook in India, which enables users to lighten their skin on their Facebook profile pictures. The download is designed to promote Vaseline's range of skin-lightening products for men, a huge and fast-growing market driven by fashion and a cultural preference for lighter skin. Imagine that. Somehow we don't think it will just be men or East Indians using it. Shaking our heads over here at The Root.
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