In this day and age, it's not enough to be a well-liked presidential candidate. No, to be elected in 2012, a politician must boast retweeted messages on Twitter and shared posts on Facebook, asserts New York Times columnist Charles M. Blow. According to a Pew Research Center study, President Obama is exhibiting an edge over Romney in this area.

A study earlier this month by the Pew Research Center's Project for Excellence in Journalism looked at how the campaigns are using social media this cycle. It found that:

"The Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms. Obama's digital content also engendered more response from the public — twice the number of shares, views and comments of his posts."

Obama also has twice the number of Twitter retweets and YouTube comments, likes or views as Romney, and nearly 80 percent more Facebook likes, according to the report.

Even Obama's Thursday acceptance speech, which brought a little less pep to the rally than some had hoped, did incredibly well in social media. According to Twitter's official blog, the speech "set a new record for political moments on Twitter."


Read Charles M. Blow's entire piece at the New York Times.

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