In addition to giving customers more control, the new pricing model will give Telfar a better idea which products are in the highest demand and effectively help them better manage their manufacturing costs. “This will give us information about how much of each product we should order in the future,” Radboy said.

And ultimately, they’ll be able to keep making sure the clothes remain accessible to the people who want them. “I want people who want my clothes—and will look cool in it—to be able to get it,” Clemens said.