Sky's the Limit: Foot Locker Invests $3 Million in Kids' Sneaker Brand Super Heroic
We’ve been caping for Super Heroic since we first heard about the innovative, kids-focused sneakers last spring. What’s…
It’s On! Serena’s Cleared to Wear Catsuits on the Court—Everywhere but at the French Open
The great catsuit controversy is over—well, kind of. Memorably, officials at the French Open banned catsuits directly…
Fake Athlete Adonis Creed Scores Real Nike Apparel Deal
Perpetually single lover of all women, Michael B. Jordan, has been busy as of late.
Why They Kneel: Cowboys vs. Titans Proves Why Supporting Black Business Is Supporting Black Lives
To examine the injustice and inequality that prompted some NFL players to protest during the national anthem, each…
You Ain’t Got These: Lena Waithe Is Creating a Series on Sneaker Culture
It’s no rare thing to be shoe-obsessed, but when it comes to the sneaker-obsessed, writer, producer and actress Lena…
Sheriff Insults Colin Kaepernick by Having Prisoners Wear Nike Shirts in Mug Shots
Sheriff Rickey Roberts of the Union County, Ark., Sherriff’s Office, was apparently so incensed that Colin Kaepernick…
LeBron James Continues His Quest to Be the Blackest Athlete in Pro Sports
At this point, LeBron James is an institution. He’s now become a historical reference for how to use sports as a…
Exclusive: An Interview With the 3 Most Important Figures in the NFL Anthem Protests
In the ongoing debate about the NFL player protests during the national anthem, The Root has obtained an exclusive…
Texas Farm Bureau and Mississippi Dept. of Public Safety Ban Employees From Wearing Nikes
In a devastating blow to the apparel giant’s bottom line, two organizations comprised of people who never wore Nikes any…
10 Days After Wypipo Burned Their 'Winn Dixie 5s', Nike Stock is Soaring
Remember about ten days ago when all the white people who ever white peopled were so mad they started burning their…
When You Hate a Black Man's Silent Protest So Much, You Ban Nike In Your City
In the wake of Nike revealing Colin Kaepernick as the face of the 30th anniversary of the “Just Do It” campaign, haters…
White Boycotts Don’t Work: How Nike Secured the Bag By Supporting Colin Kaepernick
As people more concerned with respecting inanimate objects and 200-year-old songs than the actual lives of black people…
Got Em? Harlem's Fashion Row Scores a Hit as HFR x LeBron 16 Sells Out Within 5 Minutes!
Love ’em or hate ’em, Nike and LeBron James clearly have another hit on their hands: HFR x LeBron 16, their…
Behind the Seams: Do You Know the Black Female-Focused Design Story of Nike’s HFR x LeBron 16?
Strength. Loyalty. Dignity. Courage. Those are the four words that adorn the soles of the new HFR x LeBron 16 sneaker…
Donald Trump Jr. Used His Father's Face to Make His Own Nike Ad
Donald Trump Jr., a.k.a. Whose mans is this? a.k.a. Not-Ivanka, a.k.a. Vanessa Trump’s baby daddy, claims to have fixed…
Black Cops Tell National Police Organization: Nah, Bruh. We Support Kaepernick
One day after a national organization representing police groups across America called for its members to boycott Nike…
LeBron Loves the Ladies: King James Pays Tribute to Black Women and Girls at Harlem's Fashion Row
His nickname is “King James,” but LeBron James was all about elevating black queens on Tuesday night, as he accepted…