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Now Brown says she and Woods are thrilled to see the fruits of their labor in Ulta Stores. “We are so excited to partner Donna’s Recipe with Ulta Beauty! This is a huge accomplishment and a beautiful win for us and our customers who have asked if they could purchase at Ulta Beauty. Well, now the answer is YES!,” Brown said in a statement shared with The Root.

The Sweet Potato Pie collection is inspired by the key ingredients that make this soul food staple delicious. Sweet potato supports cell growth and keeps hair from looking dull, the cinnamon helps remove build-up from the scalp, and the vanilla stimulates blood circulation to the scalp. The product line, which includes shampoo, conditioner, scalp oil and hair cream, are also made with aloe vera, shea butter, mango butter to leave hair looking healthy and moisturized.

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Image for article titled Tabitha Brown's Vegan Hair Products Now in Ulta Beauty Stores
Photo: Donna’s Recipe

“When Gina, [COO] and I were talking about creating Donna’s Recipe, we thought the brand could create desserts for everyone’s hair and make it an experience since everyone knows I don’t bake, which is where the sweet potato pie line idea came about. It’s desserts for hair to make that amazing experience for people, so it feels like you have a whole holiday experience in your shower or sink wherever it is that you’re washing hair,” Brown said.

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Jessica Phillips, Ulta Beauty’s Vice President of Merchandising, is looking forward to offering Brown’s unique brand in Ulta Beauty stores. “Tabitha has created a wonderful line that embodies her infectious personality and loving spirit while delivering outstanding results. We’re excited for new and existing fans to discover Donna’s Recipe at Ulta Beauty and look forward to a beautiful partnership together,” she said.