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Scent of a Bad Gal: Rihanna Announces Fenty Parfum Is Coming Soon

The entertainer turned beauty entrepreneur is adding a new fragrance to her arsenal of popular products.

If youโ€™re a member of Rihannaโ€™s Navy, no doubt youโ€™re already well informed on how good the singer-actress-entrepreneur purportedly smellsโ€”itโ€™s the stuff of celebrity legend.

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Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?
https://twitter.com/RyanSeacrest/status/564830054744461312

In fact, despite having her name on not one, but several fragrances to dateโ€”including Rebโ€™L Fleur, RiRi, Crush, Kiss, and Rogueโ€”the star has long been rumored to favor a By Kilian scent called Love, donโ€™t be Shy, described as follows:

First loveโ€™s innocence makes itself known with juicy honeysuckle and plush rose softly caressed by the sweetness of luscious marshmallow sugar accord, satisfying the craving pang of new love. A warm amber base lends a pulsing touch of sensuality, hinting the possibility of soon knowing another soul, inside and out.

I mean...kinda sounds like how a new Rihanna single makes her fanbase feel, but most folks have just said Rih smells like โ€œheaven.โ€

https://twitter.com/thickannawhore/status/1153649730221674497?ref_src=twsrc%5Etfw

Its price is less heavenly; a 50 ml refillable perfume spray retails for $240. Of course, thatโ€™s pocket change to a multimillionaire like RiRi, but we know sheโ€™s here for the people, which is why we canโ€™t wait to smell Fenty Parfum, which is apparently coming soon, according to the bad gal herself on social media.

https://twitter.com/rihanna/status/1420430196826681344?ref_src=twsrc%5Etfw

In the accompanying shot, Rih sported a sleek side-parted blowout (take that, Gen Z TikTok) with an angled and cropped sideburn and strategically exposed shoulder. If it was a tease of the possible upcoming campaign, it harkened back to the black-and-white Herb Ritts era of the โ€˜90s that gave us supermodel group nudes and Janet Jackson-and-Djimon Hounsou-in-the-desert realness...and weโ€™re here for it.

But what will this magical elixir smell like? Gently worn Savage X Fenty lingerie? Money, sex and work, work, work, work, work (or cake, cake, cake, cake)? The smell of dreams of a ninth album continually deferred? No news on the scent yetโ€”or whether it will riff on Rihโ€™s rumored faveโ€”but we can bet on one thing: itโ€™ll smell like heaven.

Straight From The Root

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