Reading Rainbow Kickstarter Leads to More Than $5,400,000 in Donations

The pot of gold at the end of Reading Rainbow is somewhere in the neighborhood of $5.4 million. Suggested Reading Three Friends Were Headed To A Beyoncรฉ Concert, But One Dies On the Way. Guess What The Other Two Did Next? Our Fave Moments From A$AP Rocky’s Fashion Show During Paris Men’s Fashion Week 15…

The pot of gold at the end of Reading Rainbow is somewhere in the neighborhood of $5.4 million.

Video will return here when scrolled back into view
Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?

At the end of May, executive producer and host LeVar Burton launched the Kickstarter campaign in hopes of creating a Web version of the popular PBS show. He saw its initial goal of $1 million reached just hours after its launch. Now, some 28 days later, with more than 100,000 backers, Entrepreneur magazine notes that the campaign has broken the record for most individual contributors.ย 

On June 28, Family Guyย creator Seth MacFarlane "pledged to match donations to the literary project up to $1 million," New York'sย Daily News notes.

According to the Daily News, Reading Rainbow's crowdfunding campaign is the fifth-most-funded project on Kickstarter, and all four bigger campaigns have donated rewards to its efforts.

Read more at Entrepreneurย and the Daily News.

Straight From The Root

Sign up for our free daily newsletter.