Nike Waxes Poetic About Big Butts in Ad

Nike mixes poetry and big butts.

Nike releases a print ad affirming the beauty of a big butt. Pump your brakes, because it's not all benevolent. The company is also trying to sell a new butt-enhancing shoe. Through poetry, the athletic giant celebrates the beauty of a round butt, even though the model in the ad is scantily clad and racially ambiguous. With lines like "My butt is big and round like the letter C, and ten thousand lunges has made it rounder but not smaller," we're not mad. Are you?

Read more at a Certain Beauty.

—Nsenga K. Burton

Update: Whomp-whomp! The ad is a fake.


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