Oftentimes, when it comes to black people who go viral, there isn’t any monetary reward. And Kayla Newman, aka Peaches Monroee, is living proof of that.
You may not know Newman by name, but I’m quite certain you’ve either used or heard the term “eyebrows on fleek.” On June 21, 2014, Newman uploaded a video to her Vine account, and it immediately went viral.
“We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq,” Newman said.
And yes, her eyebrows were perfectly arched and on fleek.
But now, three years later, Newman still hasn’t reaped any benefits, and as a nursing student, she wants to turn those minutes of fame into a profitable cosmetics line.
On Sunday, Newman launched a GoFundMe venture to help raise money for her cosmetics line:
Some of you may know me as Peaches Monroee but my name is Kayla Newman. I’m 18 years old I live in Georgia. I moved here from the South Suburbs of Chicago. I am currently enrolled into college my major is nursing. Back in 2014 I came up with the phrase/word “Eyebrows on Fleek” on a 6 sec video on a app called VINE. Everyone has used the phrase/word but I haven’t received any money behind it or recognition. So it brings me to say that I want to start a cosmetic and hair extension line; But I don’t have any money to do so. Just so everyone can know my plans, with this money I plan on starting a website, get this project on legal papers with a good team of lawyers, etc and making sure my dreams come true as far as this “Fleek” thing. I feel like this is my second chance and I will not mess this is up. I know this is going to take hard work and dedication. But I do want to sell beautiful products to the beautiful people in this world. I know this can help me with my wishes/dreams. So if you can donate that would be lovely, any amount can help. Thank you!
So far, Newman has raised $10,460 of her $100,000 goal. Some people may think it’s too late for Newman to profit on her viralness from 2014, but those who have already donated probably think otherwise.