Over the last several months, DJ Khaled, president of Def Jam South, has become an Internet phenomenon with his motivational videos.
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Khaled's "major keys to success" are posted regularly on his Snapchat, and the short videos have garnered him not only new fans but also a hilarious spoof from All Def Digital.
What would happen if a kid used Khaled's techniques to motivate his father?
"Life is like an elevator: up, down, up, down," the kid tells his father. "Stay focused because we're on an elevator that is basically life."
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