Watch: Amara La Negra Shares Her Natural Hair Journey

Amara La Negra is a proud Afro-Latina who “embraces her truth.” For La Negra this means that rocking her hair in its natural form—an afro. But the pop star’s striking hairstyle hasn’t always been so well received.

“I’ve had so many stones, and so many rocks thrown at me that eventually it just stopped hurting,” said La Negra. Though she made the decision to give up her relaxer as a teenager, even in adulthood, the Miami native has had to face issues of colorism and prejudice. Notably, on Love & Hip-Hop Miami, where La Negra has risen to fame, producer Young Hollywood said he wanted her to look “A little bit more Beyoncé and a little less Macy Gray.” Goodbye, Sir.


“No matter what you do, people will always have something to say. Whether your hair is too straight, whether your hair is too kinky, whether your hair is too curly—do whatever makes you happy,” La Negra told The Root.

As we kickoff LatinX Heritage Month, here’s Amara La Negra’s natural hair story—the story of an Afro-Latina woman who isn’t afraid to let the beauty of her afro glow. See the entire video above.

Afro-Cuban woman that was born and branded in New York. When León isn't actually creating cool videos, she's thinking of cool videos that she can create.