Vote or Vest billboard
WCTV

The Dream Defenders are hitting hard with a new satirical campaign, Vote or Vest, which encourages people to use their voting privileges in order to put an end to police brutality, WCTV reports.

On a massive billboard at the intersection of Apalachee Parkway and Capital Circle SE in Tallahassee, Fla., the group advertises a bulletproof vest for boys at only $149.99—“On Sale Now”—completing the display with a curly-headed young boy of color with his arms splayed.

According to WCTV, when people call the number on the billboard, they hear this message: “If you don’t want to live in a world where you have to send your child out with a bulletproof vest … vote on Nov. 4. Florida, we are the rising majority.”

“If Trayvon Martin had a bulletproof vest, he would be alive,” the Dream Defenders’ Regina Joseph said. “If Viola Young had a bulletproof vest, maybe she wouldn’t have felt a Taser going into her back.”

Young is the 61-year-old woman who had police in Tallahassee use a stun gun on her late last month after she inquired about what was going on as police made some arrests.

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Read more at WCTV.