SHEIN, the popular fast fashion retailer among Gen Z, brought its online brand to life with a pop-up shop in Atlanta over the weekend. The store’s opening went viral— not because of low prices or quality items, but because of how some shoppers behaved, prompting folks to write online, “We can’t take y’all no where!”
Suggested Reading
The retailer hosted a pop-up shop in Atlanta’s Perimeter Mall from August 7 to August 10. The pop-up store allowed SHEIN loyalists to experience curated collections first-hand, enjoy exclusive in-store deals, and shop in person as opposed to their website. The internet erupted with a viral video showing long lines snaked inside the mall and Instagram footage of shoppers “Swag Surfin’” while walking inside. And of course, folks sounded off in the comments.
“We support everyone and everything but our own,” one person said. A second person added, “It would’ve been nice to see that energy at the New Black Wall Street Market in Stonecrest / Lithonia,” while a third commented: “This some Atlanta a*s sh*t welcoming the guests while dancing to “Swag Surfin.””
One woman wrote, “Wish we ran to GOD like this.” Other comments included: “The way I would’ve been overstimulated and turned right around,” “Where was this same hype when yall babies needed school supplies?,” and “This is sad. Everybody gets our money, but us.”
Check it out for yourself.
The discourse continued on X.
“SHEIN pop up in Atlanta?,” one X user joked, with a GIF of former Presidents Ronald Reagan and George Bush laughing.
Someone else wrote how the abundance of folks who waited in long lines to shop “goes to show you folks don’t have [a] job here.”
Another described some shopper’s behavior as “disappointing,” while one social media user called the pop-up a “coon fest.”
Others asked, “school is open so why is it so many kids” and reasoned how the city didn’t need “more cheap stuff that falls apart after one wash.”
But not everyone agreed with the online fury.
“At what point are people gonna just leave folks be and let folks enjoy and live life how they choose. “I wouldn’t be in line”. Great for you,” one person tweeted.
One person blamed tariffs (extra taxes the government slaps on goods and services imported from other countires) for the “embarrassing” behavior. For shoppers accustomed to SHEIN’s low prices, the ATL pop-up offered a chance to buy clothes without increased prices that come with tariffs. Regardless of any potential savings, it was only temporary. It’s now closed down and there’s no reports of a permanent SHEIN store coming to America. If you want one, there’s one brick and mortar location all the way in Tokyo.
Straight From 
Sign up for our free daily newsletter.