I’m not a sneakerhead in the conventional sense. I’ve never stood in a line in the cold (or hot, for that matter) for a crack at a shoe release. I’ve never entered a shoe raffle hoping to cop a pair of exclusives or waited up at night on the internet refreshing a page over and over hoping that my shopping cart would…

On Aug. 25, when University of Louisville’s then-athletic director Tom Jurich was asked about where money from a new $160 million, 10-year deal signed between the school and athletic apparel company Adidas would go, Jurich assured all within earshot that the money would be used for the athletic department.