adidas
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Grand Slam: Naomi Osaka Is the Newest Sports Star to Sign with Nike
She was spotted wearing Adidas on the court as recently as March 22, but it’s official: women’s tennis Grand Slam tournament winner Naomi Osaka will be Nike’s next sports star. The tennis champion and athletic giant announced an endorsement deal late Thursday. The move came as a surprise to many sports and business insiders, as…
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Check on It: Beyoncé and Adidas Just Announced a New Partnership!
While we were were buzzing about possible new music, Netflix specials and leaks of her beautiful kids, it looks like Beyoncé had another big drop on the brain. Thursday morning, it was announced that the megastar has signed with Adidas as its new creative partner. In a move that Page Six quipped makes Bey “the…
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Something About H.E.R.: The 2019 Grammy Nominee Teams Up With Adidas and Foot Locker
She’s just received five 2019 Grammy nominations (tying Cardi B) for Best New Artist; Best R&B Performance; Best R&B Song; Best R&B Album; and Album of the Year. Now, the singer/songwriter/instrumentalist known as H.E.R. is putting an Asterisk on her stratospheric success with Adidas and sneakerhead mecca Foot Locker, joining Kid Cudi, WNBA star Candace…
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Yeezy Taught Him: A Theory on How the Yeezy Mauve’s Poor Sales May Have Rescued Kanye From the Sunken Place
At The Root we loves us a good conspiracy theory. All conspiracy theories. On the tame side, we absolutely believe that Russian bots stole the election through deception and Russian prostitution pee pee blackmail. And on the aluminum foil Kangol side, we believe that Tupac may or may not be living in a Cuban flat…
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If This Writing Thing Doesn’t Work Out, I’m Flipping Shoes for a Living
I’m not a sneakerhead in the conventional sense. I’ve never stood in a line in the cold (or hot, for that matter) for a crack at a shoe release. I’ve never entered a shoe raffle hoping to cop a pair of exclusives or waited up at night on the internet refreshing a page over and…
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Adidas’ Deal With the University of Louisville Was Supposed to Benefit the Athletic Department, so How Did Coach Rick Pitino Get 98 Percent of the Money?
On Aug. 25, when University of Louisville’s then-athletic director Tom Jurich was asked about where money from a new $160 million, 10-year deal signed between the school and athletic apparel company Adidas would go, Jurich assured all within earshot that the money would be used for the athletic department. “It’s for the athletic department,” Jurich…
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Gotta Be the Shoes: NFL Combine Star John Ross Misses Out on an Island Because of Wrong Kicks
College wide receiver John Moss must be kicking himself for not wearing Adidas on Saturday after breaking Chris Johnson’s record at the 2017 NFL Scouting Combine. The German sneaker giant made a thrilling offer before the weeklong event, which pairs the top college football players performing physical and mental tests in front of NFL coaches,…