I would imagine this puts trap extraordinaire Gucci Mane in quite the precarious situation, but a host of rappers, creators, and otherwise influential individuals are letting it be none that their allegiances to luxury brand Gucci are a thing of the past.
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On Thursday, Gucci got dragged to Pluto and back for dropping this:
A $890 โsweaterโ presumably inspired by Ralph Northamโs yearbook.
And while Gucci was quick to remove the โsweaterโ from their store and apologize publicly for their blackface-esque blunder, some were quick to forgive and forget, while others werenโt having it.
Most notably, self-professed โ7-figure a year customerโ T.I., who took to Instagram to not only tear Gucci a new asshole, but to announce his plans to boycott the brand entirely, effective immediately.
In a picture captioned โTHIS IS THE AGENDA!!!โ, he laid out a call to action consisting of the following steps:
1. Stop buying Gucci for the next 3 months.
2. If you own anything Gucci, do not wear it!
3. Share with your network!
Rapper Soulja Boy, whose forehead has spent his recent resurgence rocking a Gucci headband like itโs Deray McKessonโs blue vest, opined on the matter as well:
โUntil further notice, Gucci is cancelled,โ he announced on Instagram. โIโm shocked and Iโm appalled. And I feel disrespected.โ
While filmmaker Spike Lee jumped into the fray to call out Gucciโs โcoonery and buffooneryโ:
โI, Spike Lee Of Sound Mind And Body Will No Longer Wear Prada Or Gucci Until They Hire Some Black Designers,โ he wrote on Instagram.
But again this all begs the questionโwhat do we call Gucci Mane now?
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