T.I., Soulja Boy, and Others Call for Gucci Boycott After Blackface Scandal: 'Apology Not Accepted'

I would imagine this puts trap extraordinaire Gucci Mane in quite the precarious situation, but a host of rappers, creators, and otherwise influential individuals are letting it be none that their allegiances to luxury brand Gucci are a thing of the past. Suggested Reading Steve Harvey’s Gorgeous $15 Million Once Owned by Tyler Perry Joy…

I would imagine this puts trap extraordinaire Gucci Mane in quite the precarious situation, but a host of rappers, creators, and otherwise influential individuals are letting it be none that their allegiances to luxury brand Gucci are a thing of the past.

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Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?

On Thursday, Gucci got dragged to Pluto and back for dropping this:

A $890 โ€œsweaterโ€ presumably inspired by Ralph Northamโ€™s yearbook.

And while Gucci was quick to remove the โ€œsweaterโ€ from their store and apologize publicly for their blackface-esque blunder, some were quick to forgive and forget, while others werenโ€™t having it.

Most notably, self-professed โ€œ7-figure a year customerโ€ T.I., who took to Instagram to not only tear Gucci a new asshole, but to announce his plans to boycott the brand entirely, effective immediately.

In a picture captioned โ€œTHIS IS THE AGENDA!!!โ€, he laid out a call to action consisting of the following steps:

1. Stop buying Gucci for the next 3 months.

2. If you own anything Gucci, do not wear it!

3. Share with your network!

Rapper Soulja Boy, whose forehead has spent his recent resurgence rocking a Gucci headband like itโ€™s Deray McKessonโ€™s blue vest, opined on the matter as well:

โ€œUntil further notice, Gucci is cancelled,โ€ he announced on Instagram. โ€œIโ€™m shocked and Iโ€™m appalled. And I feel disrespected.โ€

While filmmaker Spike Lee jumped into the fray to call out Gucciโ€™s โ€œcoonery and buffooneryโ€:

โ€œI, Spike Lee Of Sound Mind And Body Will No Longer Wear Prada Or Gucci Until They Hire Some Black Designers,โ€ he wrote on Instagram.

But again this all begs the questionโ€”what do we call Gucci Mane now?

Straight From The Root

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