In a picture captioned “THIS IS THE AGENDA!!!”, he laid out a call to action consisting of the following steps:

1. Stop buying Gucci for the next 3 months.

2. If you own anything Gucci, do not wear it!

3. Share with your network!

Rapper Soulja Boy, whose forehead has spent his recent resurgence rocking a Gucci headband like it’s Deray McKesson’s blue vest, opined on the matter as well:


“Until further notice, Gucci is cancelled,” he announced on Instagram. “I’m shocked and I’m appalled. And I feel disrespected.”

While filmmaker Spike Lee jumped into the fray to call out Gucci’s “coonery and buffoonery”:


“I, Spike Lee Of Sound Mind And Body Will No Longer Wear Prada Or Gucci Until They Hire Some Black Designers,” he wrote on Instagram.

But again this all begs the question—what do we call Gucci Mane now?