Trayvon Martin protest rally and town hall meeting in Sanford, Fla. (Roberto Gonzalez/Getty Images News)

Todd Kincannon, a former top GOP official in South Carolina, says he just wanted to get a rise out of people when he fired off several offensive tweets during the Super Bowl Sunday night. But not everyone sees it that way.

Kincannon, a lawyer who was executive director of the South Carolina Republican Party from 2004 to 2010, has been on the defensive ever since firing off jokes about the Super Bowl, Trayvon Martin and the poor during the big game from his Twitter handle, according to the Huffington Post.

In one tweet, he wrote: "@coreybking Hey what's the difference between Trayvon Martin and a dead baby? They're both dead, but Pepsi doesn't taste like Trayvon."

In another, he wrote: "It hasn't been this dark in the Superdome since all those poors occupied it after Hurricane Katrina."

Speaking on HuffPost Live on Monday, Kincannon refused to apologize, saying he sends out those types of tweets in order to get a rise out of people.

"One of the things I like to do on Twitter is I'll tweet something inflammatory, kind of borderline crazy-sounding just for fun. And I enjoy watching people go nuts. One of the best things about it is if you say something that's borderline offensive or if it is offensive, the people that attack you and say just the awfulest [sic] things about you, they do the very thing that they accuse you of."


Read more at the Huffington Post.