Snapchat Says It’s Sorry About That Ad Asking if You’d Like to Slap Rihanna, but She’s Not Having It

Rihanna speaking at a conference in New York City on Oct. 12, 2017
Rihanna speaking at a conference in New York City on Oct. 12, 2017
Photo: Dimitrios Kambouris (Getty Images)

Updated Thursday, March 15, 2018, 1:20 p.m. EDT: Rihanna, reigning queen of the Clapback (it’s literally a lip color on her Fenty beauty line, for God’s sake), had some words for Snapchat after an awful ad appeared on the app asking users if they’d rather “Slap Rihanna or punch Chris Brown.”


And because she’s not new to this but true to this, the singer, philanthropist and beauty mogul shared the response on Instagram. From The Cut:

“Now SNAPCHAT I know you already know you ain’t my fav app out there!” She wrote on her Instagram Story. “You spent money to animate something that would bring intentional shame to [domestic violence] victims and made a joke of it!!!” She finished the statement saying, “Shame on you. Throw the whole app-oligy away.”

Throw. The. Whole. App. Oligy. Away.

Great, now Rihanna is pun goals, too.

For what it’s worth, Brown’s lawyer Mark Geragos also jumped into the mix on Thursday, giving an exclusive statement to Us Weekly. “They should change their name from Snapchat to Tone Deaf,” Geragos told the magazine.



As if being dragged for its horrible update wasn’t enough, Snapchat caught extra heat over a tasteless and offensive ad that made light of domestic violence.


The ad, for a game called “Would You Rather?” asked, “Would you rather slap Rihanna or punch Chris Brown?” (The ad also featured the subheadline “Impossible Choices.”) The prompt clearly referred to the infamous 2009 incident when Brown repeatedly struck then-girlfriend Rihanna during Grammy weekend. After the physical altercation, Brown pleaded guilty to felony assault and making criminal threats.


It didn’t take long for Snapchat users to call out the terrible ad, which didn’t just make light of domestic violence but encouraged it. The company was forced to delete the ad and issue an apology.

“The advert was reviewed and approved in error, as it violates our advertising guidelines,” a Snapchat spokesperson said in a statement. “We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

Staff writer, The Root.



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