In 1988, while revealing her shocking weight loss on her talk show, Oprah Winfrey famously wheeled out a wagon containing 67 pounds of fat. She explained how sheβd been on a βmedically supervisedβ liquid protein fast. This was the beginning of a decades-long emotional roller coaster involving Oprahβs weight. Her popularity and influence meant that not only was the audience deeply invested in her weight loss journey, if she recommended a diet, product or method, it usually became the hottest trend in the industry.
When she was just a talk show host who wrote books or appeared in commercials, her endorsement or support for certain products didnβt seem that weird. She was essentially just an entertainer who was suggesting things, something plenty of her peers did. But those endorsements and recommendations hit differently when sheβs on the board of a company.
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Winfreyβs recent announcement that sheβs leaving the board of Weight Watchers after 10 years with the company rocked the industry. The decision follows her disclosure in December that she used a weight loss drug to help with her most recent transformation. The scandal has caused Oprah to lose credibility when it comes to weight loss.
Now, it looks like sheβs trying to get some of that credibility back with a new ABC special examining the issue. According to Variety, the media mogul βrecorded the special in front of a live studio audience and gathers medical experts to discuss weight loss drugs such as Ozempic, Mounjaro and Wegovy.β
Hereβs the thing: Weβve been doing this dance with Oprah for decades. She discovers a new method, undergoes a huge transformation, then uses her platform to expound on the very specific technique she used. These drugs may actually work, but thereβs something about this whole situation that just feels disingenuous.
Do I believe that Oprah has very strong, emotional feelings about weight loss and body image? Yes, sheβs made that very clear. Do I also believe that sheβs a businesswoman who understands the power of her influence in this space and knows when to use it to maximum effect? Of course she does. Thatβs how you become a billionaire.
I truly hope Oprah finds a place where she feels completely comfortable with her body. But at this point, I need her to calm down and let the rest of us find our own way, because when it comes to weight loss I canβt trust or believe her anymore.
βAn Oprah Special: Shame, Blame and the Weight Loss Revolutionβ airs Monday, March 18 at 8 p.m. on ABC and is available to stream on Hulu the next day.
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