President Obama's re-election team campaign will intensify its efforts with female voters this week, according to the New York Times.
Using the current debates about birth control coverage in his health care law, Obama hopes to connect with women who may feel that they are in danger of losing their rights at the hands of the Republican Party. Obama is trying to recapture the traditionally Democratic women's vote. Women were 53 percent of the national vote in 2008 and accounted for 56 percent of Obama's votes, despite leaning Republican in the 2010 midterm elections.
The Obama campaign will begin sending out mailings to more than a million women in a dozen battleground states. Three separate versions of the mailing will be sent out to young women, older women and mothers. An effort called "Nurses for Obama" will begin on Wednesday, with nurses natonwide enlisted as advocates for the president's health care law.
Through the month, Obama's campaign field offices will organize phone banks, campus activities, house parties and media events featuring local residents helped by the health care law, culminating in a "Women's Week of Action."
"Up until six weeks ago, Democrats suffered from an intensity gap, but this has closed as women — particularly suburban women — have turned against the GOP," Peter D. Hart, a Democratic pollster who is not affiliated with the campaign, told the New York Times.
Read more at the New York Times.