As if they haven’t done enough irreparable harm to our taste buds, it appears that the latest contestant in the ongoing Chicken Wars is none other than McDonald’s.
With fast-food chicken generating over $43 billion in revenue this decade and Popeyes unleashing a cultural phenomenon with #TheChickening, it was only a matter of time before McDonald’s realized that their menu was in dire need of a Jenny Jones makeover.
CNN reports that the popular fast-food chain is currently testing out its revamped chicken sandwich in Houston and Knoxville, Tenn., through Jan. 26. And word on the street is they are testing out both a plain one that comes on a buttered bun with pickles only, as well as a deluxe version that is dressed with tomatoes, lettuce, pickles, and an infinite supply of hope on a potato roll.
McDonald’s hasn’t exactly had resounding success with its previous attempts at chicken sandwich world domination. Its dearly departed McSpicy was McAwful and world-renown only for indigestion. But if this new sandwich is a home run, McDonald’s will be better positioned to compete with the likes of Chick-fil-A and Popeyes and it will re-energize a company that’s seemingly getting by on brand recognition alone.
As for what we can expect in the future, a spokesperson told CNN on Monday, “Everyone else should stay tuned for what’s to come in 2020.”
Let’s just hope their social media team is on point beforehand.