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To the guy who has decided to read this in hopes of coming up with the perfect gift for that special lady in time for Christmas, it’s too late. This column won’t help you, can’t help you. Depending on when you’re reading this, Dec. 25 is either tomorrow or today, or maybe yesterday. So if you failed to hit your gift out of the park, better luck next year (assuming you did not botch things up so badly that there won’t be a next year).

But that doesn’t mean you should stop reading. Although this advice is holiday-inspired, you should know that getting a woman a gift is a quarterly event. Once Christmas is over, Valentine’s Day is right around the corner. Then there’s her birthday to remember. If she is also the mother of your children, there’s Mother’s Day. And there’s an anniversary or some other special date that you two celebrate as well. Plus, if you ever care about being the world’s best boyfriend or husband, you’re going to have to get her something for no reason at all.

Don’t be the stereotype of a man who isn’t a good gift giver. And if you are, these are ways to help you do better. I don’t know what to get your woman. She’s yours, not mine, so I have no gift suggestions. But I do know how to get my woman the gift she wants. I also talked to a couple of other guys who shared their own knowledge about how to be a great gift giver, no matter the occasion. Allow us to share our wisdom.

Delivery Is as Important as the Gift

If you’re dating a grown woman, chances are that surprises aren’t what they used to be. She knows Santa doesn’t exist. You’re her Santa. So dress up like you’re old St. Nick himself and spice up the traditional gift exchange. If that sounds like something out of a movie, that’s kind of the point, says Charles Brown, an executive in Washington, D.C.: “In my mind, I am thinking, what would Matthew McConaughey do in some romantic comedy that makes giving a gift better than just giving a gift?”

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Wants, Needs and Likes Count

Keith Stone, a civil engineer in Dallas, has a simple rule when it comes to buying gifts for his wife: “You have to get her three gifts,” he says. “A gift she wants, a gift she needs, a gift you would like her to have.” Stone’s example of a gift she needs goes back to when his wife would wear one of his dress shirts around the house, so he got her pajamas. But Stone says the gift isn’t just about function, so to add a personal touch, he had his wife’s initials embroidered on the pajamas.

And don’t ask her to make a list. That’s not personal. Pay attention to something that catches her eye and remember it for a later occasion.

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As for the gift a man would like his woman to have, Stone says it’s a two-pronged attack. “Sometimes it’s a gift that benefits you, but also something they may have been hesitant to try on their own,” he says. “Once they experience it, they realize what they’ve missed.”

Make a List Just for Her

“Men pay attention, but we have problems remembering things,” says Donte Flanagan, a restaurateur in Atlanta. That’s why he says you have to make a list. “I have to make a conscious effort, so if I see her eating her favorite candy, I have to write it down to remember.” But Flanagan isn’t saying to go old school and keep a pen and pad handy. Nor does he suggest keeping the list in a place where she can see it. Instead, he says, “In my phone, I have a Notes section under the girl’s name, because no girl is going to read the notes under her own name.”

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Don’t Just Buy It; Build It

Brown tells the story of a friend who once bought his girlfriend an XBox One. “He’s a tech guy, so he hooked everything up for her and had it all working by the time she was home.” Whether it’s a new phone, a tablet or even a home appliance, none of these items come in a heart-shaped box. They’re certainly nice products to give, but delivering them unassembled can leave them falling flat. Take the time to have everything in as close to working condition as possible. We’re not all handymen, but we either know someone or can find someone who will take care of all the things we can’t.

Let Her Five Senses Be Your Guide

This last bit of advice is something I came up with on my own, and it’s never let me down. We tend to think of gifts as items on a list, a list of things that we may not have. Another common dilemma I hear from guys is, “She has everything she already wants.” Whether or not that’s true, she may not have everything she likes.

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Instead of waiting for her to guide you, what you should do instead is think of her favorite among her five senses: taste, touch, smell, sight, sound. Think of the things she enjoys that engage one, two or all five and work from there. It’s like a road map to her heart.

Happy holidays, everyone!

Jozen Cummings is a writer living in Harlem, N.Y. You can follow him on Twitter and read his blog, UntilIgetmarried.com.

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Jozen Cummings is the author and creator of the popular relationship blog Until I Get Married, which is currently in development for a television series with Warner Bros. He also hosts a weekly podcast with WNYC about Empire called Empire Afterparty, is a contributor at VerySmartBrothas.com and works at Twitter as an editorial curator. Follow him on Twitter.