If you’ll remember, Yeezus previously spoke on his desire to “set the price for his own art,” writing in a since-deleted Instagram post:

After 10 albums after being under 10 contracts. I turned down a hundred million dollar Apple deal. No one can pay me to be disrespected. We set our own price for our art. Tech companies made music practically free so if you don’t do merch sneakers and tours you don’t eat. Jay Z made Tidal and fake media attacked him. Well in the words of my big brother. Come and get me. I’m willing to die standing cause I ain’t living on my knees no more. God please cover me. I run this company 100% I don’t have to ask for permission. This is our 2nd generation stemplayer. We have more things we working on.


Hmm, well I guess this is just one small step for Billboard and one GIANT step for Kanye West.