Intoxicake NYC is the brainchild of Ashleigh Fitzwilliam, a full-time publicist who decided to turn her passion for baking into an entrepreneurial pursuit. Her line of liquor infused cupcakes is quickly gaining in popularity and can be seen on shows such as “Mob Wives” and “Hip Hop Gossip Girls.”

We recently sat down with the 22-year-old entrepreneur to discuss how she came up with the tantalizing treats as well as the business side of baking.

Photo Credit: Intoxicake

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