The fashion industry has never been known as a bastion of diversity, but talk about letting the proverbial cat out of the bag: H&M apologized last week for a comment on Twitter that said white models portray a more “positive image” for the brand, according to Eyewitness News.
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The apology came after social media user Tlalane Letlhaku tweeted H&M South Africa, asking workers to please include more black models in its global marketing campaign.
The company tweeted back that its workers make selections that “convey a positive image” in its stores.
Twitter promptly went off:
https://twitter.com/_ZuluRose/status/662385164803272704https://twitter.com/PearlPillay/status/662201594243608576https://twitter.com/MaS1banda/status/662210481990606848
Here is the apology. And is it enough? Clearly the negativity represents a mindset that does not disappear with a simple apology.
H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. pic.twitter.com/IybEBotudU
— hmsouthafrica (@hmsouthafrica) November 5, 2015
Read more at Eyewitness News.
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