Forever 21 Put a Great Value Eminem in a Wakanda Forever Sweater [Updated]

Illustration for article titled Forever 21 Put a Great Value Eminem in a Wakanda Forever Sweater [Updated]
Image: AP

On December 18, 2018, in a now swiftly-deleted tweet, Forever 21 thought it was a splendiferous idea to place a Great Value version of Eminem in a Wakanda Forever sweater.

Illustration for article titled Forever 21 Put a Great Value Eminem in a Wakanda Forever Sweater [Updated]
Image: Screenshot (Twitter)

The Fair Isle-style sweater features the fairest of them all—and it can be yours, if you’re willing to waste $34.90 of your hard-earned money. But be forewarned: Buying this garment is the equivalent of not forwarding those chain emails from 2005. You’ll be cursed.

Wakanda people does Forever21 have on their marketing team? Who at their company looked at this image and thought it was a good idea to put T’Chad in this garment? It seems they’re telling us Wakanda is Forever, but common sense is not.

The irony of placing a colonizer in a Black Panther-themed sweater isn’t lost on me, and definitely wasn’t lost on social media. (Editor’s note: T’Chad doesn’t look entirely sold on the idea, either—or maybe he just has dead eyes.)


I’m pretty sure T’Chad has strong plans of gentrifying Wakanda, one Starbucks at a time. But while T’Chad is comfortably rocking his colonizing couture, we want you to remember this one fact:


Updated Wednesday, December 19, 2018 at 3:45 EST:

It’s a tale as old as time: A brand does something stupid, we get mad, they apologize, and we move on with our lives. Forever21 must have realized that no one was really checking for them this holiday season and decided to put T’Chad in a Wakanda Forever Sweater to get attention, and after pissing off the delegation of blacks, they issued some half-assed apology to atone for their actions that went something like this:

Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in anyway.



We didn’t hire enough black people, thus we weren’t aware that we fucked up, and now that we know we fucked up, then we’re kinda, sorta, possibly sorry. This is what happens when you bring colonizers to the cookout, hence why that shit is cancelled.

Chief Beyoncé Content Officer @ TheRoot. I aspire to be as steadfast & unmovable as Solange's wig. Former President of Hogwart's Black Student Union.


Mercenary Chef

Holy shit that kid is white! Positively glowing in his whiteness. I know Goths that have better skin tone than this motherfucker. I mean, shit!

Okay, now that I’ve gotten that out of the way... Damn, son, go outside once in a while! *Ahem* but, seriously, do these advertisers not actually THINK about what the images they put up actually show the people? I loved Black Panther, think it’s one of the best cast and portrayed parts of the MCU, but I’m also aware of the optics of trying to rock some Wakanda merch. The movie was not made for me, and pretending otherwise is just plain stupid.

Well, I’m not a 20-something suburban kid trying to pretend I’m ‘woke’, so I’m not exactly their target audience, and I doubt me telling at them will change a damn thing... Sooo, I’ll stick to making jokes about this kid’s complexion (or lack thereof)

This kid is so white that he makes the 2006 Betty Crocker Bake-Off look like a bastion of well-seasoned food.

This kid is so white he’s visible inside a black hole.

This kid is so white he never even made the potato salad, he just brings a bowl of raisins.

I’ll add more if I think of them, and share yours here.