Do We Call Her 'Chyna White' Now? Blac Chyna Sells All the Way Out With a Whitenicious Collab

Not like this, Blac Chyna. Not like this. Suggested Reading Three Friends Were Headed To A Beyoncรฉ Concert, But One Dies On the Way. Guess What The Other Two Did Next? Our Fave Moments From A$AP Rocky’s Fashion Show During Paris Men’s Fashion Week 15 Sneaky Moves Pulled by Trump That’ll Have A Grave Impact…

Not like this, Blac Chyna. Not like this.

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We try not to spontaneously write off everyone with a Kardashian family affiliation, if only because that circle gets larger by the dayโ€”and because Kardashians are people, too (or so we hear). But the former Kardashian in-law (and current co-parent) known as Blac Chyna clearly shares the familyโ€™s penchant for notoriety-stretching endorsements and shameless self-promotion, since sheโ€™s now aligned her self with infamous skin-lightening brand Whitenicious by Dencia.

Founded by Cameroonian pop star Dencia, Whitenicious raised major controversy when it debuted in 2014, touting itself as a โ€œfast acting, 7-day dark spot remover,โ€ with before-and-afters of its formerly milk chocolate-hued founder turned a milky skin tone.

Similarly, Whitenicious x Blac Chyna Diamond Illuminating & Lightening Cream, which is thus far being launched and promoted exclusively in Africa, suggests โ€œlooking at the bright side of our faces,โ€ with several Instagram posts featuring the media personality and mother of two preening with a Swarovski-encrusted jar of cream, and appearing slightly paler than her already light-skinned self.

The productโ€™s homepage claims the product โ€œbrightens [and] lightens without bleaching skin outโ€โ€”and as TMZ reported, a rep for Blac Chyna said that โ€œsheโ€™s been using Whiteniciousโ€™ corrector for a few years to deal with her hyperpigmentation.โ€ But the affiliation has understandably raised the ire of social media; so much so that comments have been disabled on all promotional posts on Instagram.

But of course, that didnโ€™t stop Black Twitter from going in on what many viewed as a hypocritical partnershipโ€”and one contributing dangerously to the skin-lightening epidemic and colorism in many parts of Africa and beyond. (Fun fact: Chyna will be in Lagos, Nigeria this Sunday to launch her $250 per jar product) At least one even suggested that Blac Chyna now revert to her birth name, Angela White.

https://twitter.com/tha_outsideR/status/1064914635051229184?ref_src=twsrc%5Etfw
https://twitter.com/HerMessyAfro/status/1064940331437834241?ref_src=twsrc%5Etfw
https://twitter.com/KingRiyor/status/1064940174898020352?ref_src=twsrc%5Etfw
https://twitter.com/HChrissyy/status/1064953034936107008?ref_src=twsrc%5Etfw

We are all for black women being entrepreneurs and making coinโ€”especially a single mom whose child support is currently in dispute. We were all rooting for you, Chyna. But this ainโ€™t it, sis.

And for those who wonder why mention of Chynaโ€™s Kardashian ties were deemed necessary, just peep her promotional video, cryptically set to a sample of Kanye Westโ€™s โ€œFlashing Lights.โ€

Correction: Nov. 20, 2018, 6:27 p.m., EDT: An earlier version of this post mistakenly identified singer Dencia as Nigerian. She is, in fact, Cameroonian.

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