Diversity Targeted in ‘White Genocide’ Billboard Near Birmingham, Ala.

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Commuters driving along Interstate Highway 59, located near Birmingham, Ala., are once again being greeted by a billboard bearing a racially charged message steeped in segregationist belief, AL.com reports. It is the second time in less than a year that such a billboard has popped up in the area. This latest one reads, “Diversity means chasing down the last white person,” and includes a #whitegenocide hashtag.

According to Al.com, the phrase is known to be used by the White Genocide Project, a white supremacist and separatist group. This particular phrase appears to be one of the group’s “repeater phrases,” which the group encourages activists to use often.

Another such phrase, “Anti-racist is code for anti-white,” appeared in June 2013 in a billboard near Leeds, Ala., leading the mayor of that city, David Miller, to condemn the “racist message.”

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Al.com reports that Dyar Signs in Trafford, Ala., appears to own the Birmingham billboard but was not responding to requests for comment.

Read more at AL.com.