Magnum has competition.

Did you know that a condom war is being waged as we type? In a billing that is reminiscent of King Kong vs. Godzilla, condom companies Trojan and Lifestyles are doing battle over the market for "plus-size" men. The new LifeStyles Kyng condom is the newest larger offering on the market, and it's calling out its competition right on the packaging, saying, "Compare to Magnum," and letting the consumer decide. LifeStyles is preparing to reign over the larger-fit category, currently dominated by Trojan's Magnum. It will be interesting to see who will win the Kyng vs. Magnum battle. Now, if they could just make something to fit over the egos of some of these dudes.

Read more at PR Newswire.