Cheerios Brings Back Interracial Family, Stands Up to the Haters

Cheerios is back with a new ad, featuring the same interracial family from an ad from last year, in a stand against the racist backlash it received then. And this time the family is getting bigger. Suggested Reading Spades? What Diddy Will Be Doing In Prison This Fourth Of July A White Male TikToker Decided…

Cheerios is back with a new ad, featuring the same interracial family from an ad from last year, in a stand against the racist backlash it received then. And this time the family is getting bigger.

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In the adorable Super Bowl commercial, an African-American father uses cereal pieces to represent members of the family to explain to Gracie, his biracial daughter, that she will soon have a little brother. The obviously pregnant white mother is watching on quietly, before making a surprised face when Gracie bargains for a new puppy with another Cheerios piece, as her father agrees good-naturedly.

"Cheerios is about families and love and connectionsโ€”and breakfast," Camille Gibson, vice president of marketing for Big G cereals, under General Mills told Today Money. "Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with."

Last year, bigots went so hard trolling under the first Cheerios ad that featured these actorsโ€”referencing Nazis and "racial genocide"โ€”that Cheerios made the decision to disable comments under the YouTube video of the ad, which ultimately racked up 5 million views from supporters and haters alike. However, the controversy obviously didnโ€™t stop the brand from serving up some serious โ€œdeal with itโ€ cards this year.

Read more at Today Money.

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