Bethenny Frankel, The Richest Karen Of Them All, Is Coming after Small TikTok Creators. Will She Succeed? [UPDATED]

The former "Real Housewives of New York" star is also also suing the platform.

Updated on 10/14/22 at 11:35 am E.T:

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But waitโ€”thereโ€™s even more! Two days ago, Bethenny Frankel posted and then deleted a TikTok video to her page where she addressed her critics. She stated:

โ€œJust because someone has a tiny little fuzzy microphone doesnโ€™t mean they know what theyโ€™re talking about and people on here just spread fake news...Yes, I do have a team of lawyers and yes I will send a cease-and-desist and guess what? I will take a motherf**ker to court if they start to f**k around with my business.โ€

According to another TikTok user, she โ€œbasically admittedโ€ that Meredith Lynch was speaking โ€œcorrectly and accurately about her business filings.โ€ The user also gave greater insight into Frankelโ€™s rant:

โ€œ[Frankel] starts with like a rant about social media...honestly it reveals her bigger agenda. Itโ€™s not about Meredith, itโ€™s about all of us. She doesnโ€™t think that weโ€” people with phones and fuzzy microphones as she saysโ€”should be able to share our opinion on this app. Nor does she like the fact that people get to follow us and we get to build an audience doing so. She called us โ€˜dum dums,โ€™ she calls us fake news, she says weโ€™re not credible...it is precisely why we donโ€™t want celebrities on [TikTok].โ€

Bethenny Frankel knows exactly how to keep herself in the spotlight. Just last month, she made headlines for her disparaging remarks about Meghan Markle. In the now viral video, Frankel called the Duchess of Sussex a โ€œterrible businesspersonโ€ and said she had a โ€œsanctimoniousโ€ disposition.

Many considered Frankelโ€™s commentary thinly veiled racism from a white woman who vehemently going after a Black woman with power. As one user, Bryetta, on TikTok pointed out:

โ€œThereโ€™s a very specific subset of white womenโ€”specificallyโ€”who do not know or understand...they donโ€™t have enough self-awareness to know that theyโ€™re actually racist. [Bethenny] is upset that a Black woman has achieved a level of recognition that [her] and [her] whiteness donโ€™t feel she deserves.โ€

However, Markle isnโ€™t the only celebrity that Frankel has belittled.

The Skinnygirl founder, 51, has carved a niche for herself on TikTok by giving candid reviews of beauty products. Frankel has given her thoughts on products by everyone from Rihanna to Kim Kardashian. Most recently, she called Kylie Jennerโ€™s lip products a โ€œscamโ€ and Hailey Bieberโ€™s skincare line โ€œbasic.โ€

But Frankel has now set her sights on TikTok. She is suing the Chinese social media platform, The Washington Postย revealed last week, for allegedly failing to regulate the use of her image on scam ads that used her to promote counterfeit products.

According to the lawsuit, Frankel quickly posted a TikTok video letting her followers know about the fake ad. She also claimed to have reported the ad through TikTokโ€™s content-flagging system. Shortly after, Frankel stated, her video about the matter was removed for bullying.

Frankel is asking TikTok to pay for the harm that the fake ad has caused to her brand. She also wants the company to agree to ensure better policies regarding a creatorโ€™s likeness. But even though Frankel is demanding TikTok to do better to protect creators, she also came after smaller ones for calling out her hypocrisy.

As one creator, Shannon Hill, pointed out to the mogul: โ€œSmaller creators on [TikTok] actually have a very large influence and larger influencers, such as yourself, people who have been in the media for many years, people who have brands and businesses, donโ€™t necessarily get on this app and have as much of an impact as us.โ€

Meredith Lynch, who has made a slew of videos addressing Frankelโ€™s antics, allegedly received a cease-and-desist from โ€œa former Real Housewife of New York.โ€ Lynch has critiqued various celebrities, including Kim Kardashian, Gywneth Paltrow and Brad Pitt about their ventures into the worlds of skincare, health and wellness.

The knowledge that Lynch shares and assesses with her followers is all public information. To Frankel, itโ€™s ok to rip apart peopleโ€™s brands and products because she wants to tell her fans the โ€œtruth.โ€ But when Lynch did it, it was considered defamatory and she was legally forced to stop.

Frankel claims that cease-and-desists were sent to two women because misinformation was being spread about her non-profit organization, B-Strong, as well as her trademarks and business dealings.

However, as PR expert Molly McPherson noted, Frankel is retaliating against and trying to squash small creators which led to her having a PR crisis on her hands. Sadly, for a Karen as big as Bethenny, her hurt feelingsโ€”elevated by white woman entitlementโ€”will allow for the perpetuation of such ridiculous behavior.

Hopefully, it will only encourage more people to speak out about Frankel and how her conduct has become part of the cultural norm.

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