Of course, Ellis Ross may be Ulta’s biggest Black influencer to date, and as a successful beauty boss in her own right, will no doubt bring further insights to how to effectively diversify a space Black women have long influenced, but rarely been able to exact returns from.


“Authenticity as an inclusive brand with welcoming experiences for all and an approachable assortment are tenets of how we champion diversity at Ulta Beauty,” said CEO Dillon. “We have mapped these commitments to impact every facet of our work. We look forward to sharing more as we continue on this journey with steadfast commitment from our teams and our newly established advisor Tracee Ellis Ross, who brings passion, experience and perspective to this important work.”