When Teen Vogue hired Elaine Welteroth as their beauty editor, the magazine created a major buzz in the beauty and publishing industries, as she became the first woman of color to hold such a position. The hiring was landmark in providing an indication that women of color would be represented more in an industry that has come under scrutiny in the past decade for its lack of black representation, both in print and on the runways.
Diversity has been a dominating issue in publishing, especially for women of color, in terms of concepts of beauty and how it relates to advertising and the business of media. With her hiring, as well as that of Condé Nast’s first-ever African American editor-in-chief, Keija Minor (of Brides), the challenges still remain as many major pubs have yet to hire editors of color leading content strategy.
Racked recently caught up with Welteroth where she talked about diversity and how her post at Teen Vogue would affect the hiring and diversity of the industry. When asked whether she sees a trend toward more diversity in beauty content creation, she said, “In general, our world is getting more multicultural by the minute. It’s a step in the right direction when the workplace reflects that.
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