sheamoisture
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Celebrating the Natural Hair Journey: Behind the Scenes at Texture on the Runway
New York Fashion Week is well under way, and models with various textures of hair sashayed down the runway to represent. Why have a show dedicated to showcasing coils, curls and kinks, you say? Because natural hair matters. Texture on the Runway—founded by Naturally Curly—featured braids, afros, up-dos, and locs as styled by some of…
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Founder of SheaMoisture, Richelieu Dennis, Acquires Essence From Time Inc.
Essence Communications Inc., the 48-year-old mutliplatform brand that owns Essence magazine and the annual Essence Festival, has gone back to black (ownership), having been acquired by Essence Ventures LLC, an independent African-American-owned company, Essence Ventures announced in a press release. As reported earlier by Journal-isms for The Root, the Essence brand was not part of…
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The Biggest Losers of 2017
As the year comes to a close, The Root takes a look back at those who took an L. We aren’t talking the kind of loss you feel sympathy for—or the kind of losses you point a finger and laugh at or shake your head in shame and secondhand embarrassment. Let’s review everyone—and everything—that caught…
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SheaMoisture Is Out Here Setting Up Beard Thirst Traps, but Don’t Get Beard-Fished
Beards, glorious beards. It’s that time of year when men participate in #NoShaveNovember and attempt to grow out their beards for a month. And in honor of the month, SheaMoisture released a hell of a thirst trap when it comes to marketing its beard products. There are thick beards, barely there beards (what exactly is…
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SheaMoisture and Being Black-Owned: Is That Enough?
SheaMoisture had a serious mea culpa this week after it released an ad campaign featuring women talking about learning to love their natural hair—except none of those women were black. Black women are the core audience of SheaMoisture and the brands that exist under its parent company, Sundial Brands. And not just the silky-hair-textured, “They…
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The Day SheaMoisture Got Extra Ashy, Explained
SheaMoisture is a beauty brand whose hair and skin products are very popular with black women. Even if you’d never heard of SheaMoisture until yesterday, if you date or even know (or, shit, just happen to see) black women with natural hair, you’ve undoubtedly encountered SheaMoisture in some fashion at some point. Exclusively? No. Not…
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Black Women Are Upset Over SheaMoisture’s New Whitewashing Marketing Ploy
Updated Monday, April 24, 2017, 6:30 p.m. EDT: SheaMoisture has issued an apology stating that it really fucked up. Earlier: For years SheaMoisture has been the go-to hair product line for black women with natural hair. But it seems as though it’s now trying to capture a new base of users with its new marketing;…