LeBron James
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LeBron James to Open School for at-Risk Youths
LeBron James has put Akron, Ohio, on his back. On Tuesday the Cleveland Cavaliers megastar announced that he will be partnering with Akron Public Schools to open a school to help at-risk children. The I Promise School will cater to third- and fourth-graders during 2018 and will expand to teach first through eighth grade by…
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Nike Addresses Racial Inequality in New Ad Featuring LeBron James, Serena Williams
Nike has a few things to say about equality and inequality, and the company brought out its biggest stars to make a point. Nike’s new “Equality” campaign launched Sunday with an ad featuring LeBron James, Serena Williams, Kevin Durant and many other black athletes. According to Nike’s press release, the campaign “encourages people to take…
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Which Top 5 NBA Player Doesn't Want to Be on Shaqtin' a Fool?
An elite NBA player does not want to be taken for a fool, so much so that the player’s agent reportedly reached out to Shaquille O’Neal’s agent to demand that his player be left off of O’Neal’s popular blooper reel Shaqtin’ a Fool. Yep, that’s right; the player wants no parts of the blooper reel…
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LeBron James and Several Teammates Will Not Stay at Trump-Branded Hotels
Several Cleveland Cavaliers players, including LeBron James, are refusing to stay at the Trump Hotel in New York City, part of a trend among several NBA teams since Donald Trump was elected president in November. The Cavaliers have excused those players who have noted that they don’t want to stay in hotels owned by the…
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LeBron James Honors Muhammad Ali, Donates $2,500,000 to Smithsonian Exhibit
The Smithsonian National Museum of African American History and Culture in Washington, D.C., just got a king-size donation. On Thursday, King James, aka LeBron James, announced that he is giving the newly opened museum a $2.5 million donation to support an exhibit honoring Muhammad Ali, the Associated Press reports. “Every professional athlete, regardless of race…
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LeBron James Wears T-Shirt and Helps a Small Business’s Sales Skyrocket
It was only the biggest game in baseball history; the cursed Chicago Cubs were playing the Cleveland Indians in a World Series Game 7, and LeBron James was making a small clothing company famous. The camera panned to show King James and his wife, Savannah, in the stands, cheering for Cleveland and wearing shirts that…
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Meet Maverick Carter, LeBron James’ Real MVP
It’s pretty impossible not to know LeBron James, No. 2 on this year’s The Root 100 list of black Influencers. For over a decade now, the NBA’s other 23 has been working overtime, even ending his 13th basketball season with a first-ever NBA championship for his Cleveland Cavaliers and his third overall. Maverick Carter, who…

