black-owned beauty
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A Growing PATTERN: Tracee Ellis Ross Tells The Glow Up About Her Beauty Brand's Next Phase
“This is a revolution,” proclaims the newest video promo for Pattern Beauty, the haircare line launched by actress-entrepreneur Tracee Ellis Ross in September 2019. Though Ross couldn’t have predicted our current state of affairs when she planned the next rollout of products for her already-cult-favorite brand, the words of the minute-long choreopoem (to borrow a…
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Thanks to Aurora James, Sephora Just Pledged 15 Percent of Its Shelf Space to Black-Owned Brands
Here’s to black boxes that aren’t performative: beauty emporium Sephora has become the first to accept the #15PercentPledge proposed by designer Aurora James (Brother Vellies), committing to devote 15 percent of its shelf space to black-owned products. “What a difference a week makes,” James wrote on Instagram. “A little over a week ago, I wrote…
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Big Beauty Tuesday: I Get It From My Mama
Another Mother’s Day dawns this Sunday, and if you’re lucky enough to have a loving matriarch still physically present in your life, no doubt you’re holding her that much closer this year (virtually, of course). The COVID crisis has made us all reflect on how precious life is and how much we should honor and…
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Retail Therapy: Being Housebound Could Be an Excellent Opportunity to #BuyBlack
If you’re anything like me (or the majority of The Root crew), the stresses of self-isolating are already taking their toll—we’ve been stress-eating, panic-buying and lowkey freaking out, in general—and we’re the lucky ones. If you are one of the few who has the luxury of working from home and still collect a paycheck while…
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'May the Fierce Be With You': Pat McGrath Labs Announces a Star Wars Collab
Looks like the next launch from Pat McGrath Labs will truly be out of this world. A short time ago in a galaxy not at all far, far away, the most influential woman in makeup (yes, even beyond Rihanna—McGrath isn’t nicknamed “Mother” for nothing) announced that for her next product release, she’s partnered with Disney…
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It Ain’t Over: Cyber Monday Means There’s Still Time to Buy Black!
If you’re like most of us, you’re back at work this Monday—perhaps a few pounds heavier, but hopefully also happy and well-rested after a holiday weekend with family, friends (or maybe just enjoying the silence by yourself). That said, the passing of Thanksgiving means we are officially in the capitalist crush that is the holiday…
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What's Good? We've Got Your Black—and Beautiful—Friday Deals Right Here!
By now, your stomach has hopefully settled from that third plate you insisted on having on Thanksgiving—and if you refrained from lining up outside of a big box store last night, you’re now ready to burn off some of those calories taking advantage of all the Black Friday deals. (Yes, pacing around your house between…
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Another Legacy Brand Gets New Life as Black Opal’s New Owners Acquire Fashion Fair
Move over, Fenty Beauty and Pat McGrath, there’s a new black female-owned beauty empire on the rise. Hot on the heels of their acquisition of Black Opal cosmetics in September, the powerhouse team of company CEO Desiree Rogers and President Cheryl Mayberry McKissack have announced the purchase of pioneering beauty brand Fashion Fair from its…
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The Glow Up Gets…Into a New Pattern With Tracee Ellis Ross’ New Haircare Line
It’s official: I am a prodigal naturalista. If you haven’t been following along, that means that after 18 months of transitioning and protective styling, I finally made the long-awaited move to cut the remainder of my keratin-straightened strands off in a return to my natural texture. And while it’s been a journey, I have to…
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Polish & Purpose: With a New Studio, Pear Nova Nails the Perfect Beauty Day—and Creates a Safe Space for Survivors
“She’s a Sagittarius,” jokes Rachel James when speaking about Pear Nova, the award-winning, cruelty-free, cult-favorite nail polish brand she created in 2012. The Chicago-based CEO, creative director, mom and Black Ink Chicago alum refers to her nearly 7-year-old brand as her baby—that is, of course, after her two sons. We’re sitting in James’ new home…