black-owned beauty
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Birchbox Gets Unbothered: A Popular Subscription Box Gets a ‘For Us, By Us’ Curation
It’s not news that black women are the beauty and hair care market’s biggest spenders; as Nielsen research famously revealed in 2017, black women spend approximately nine times more on beauty and hair care than our white counterparts. And yet, until recently, we have been persistently ignored and marginalized by the same market we help…
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The Glow Up Gets…a Touch of Power With Coloured Raine
Editor’s note: No matter how fresh, fly, or uncracked our black, occasionally everyone needs a makeover—or a “refresh,” as it were. For instance, The Glow Up’s weekly “Big Beauty Tuesday” feature, while a fantastic showcase for black-owned and helmed brands, proved a more restrictive format than anticipated—namely, it both forced us into reporting on a designated…
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![Behind the Brand: BLK/OPL Is Finally Black—and Female—Owned [Corrected]](https://www.theroot.com/wp-content/uploads/2025/04/p8xuzu3sfrxuqyfu9hhz-300x153.jpg)
Behind the Brand: BLK/OPL Is Finally Black—and Female—Owned [Corrected]
We’ve got something major to celebrate this Big Beauty Tuesday (soon to be relaunched as “The Glow Up Gets…”)! It wasn’t widely known until recently, but Black Opal, one of the most established global beauty brands for black women, was never black-owned. While the brand was created in 1994 with women of color in mind—specifically,…
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Is Ciara Going to Be the Next Celeb to ‘Level Up’ Our Beauty Routines?
With her most recent album and newly launched record label, Ciara has been making a case for Beauty Marks (the name of both), but as revealed at Beautycon LA last weekend, the entertainer may also be heading into the beauty aisle, as reported by WWD. “The beauty space is inevitable for me,” said Ciara during…
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A New Sensation: Fenty Beauty’s Got a New Foundation Finish Coming
We asked, and Rihanna listened. If like me, you were wowed by Fenty’s 40—now 50—shades of foundation but didn’t find Pro Filt’r’s “soft matte” finish an ideal match, the groundbreaking brand has another offering in-store, come Aug. 15. That’s right; for those of us who need a little more moisture in our makeup, there will…
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Big Beauty Tuesday: What Makes a Beauty Boss?
“We Gloss, We Floss, We Boss”—it’s a little known fact, but that’s The Glow Up’s motto and our founding ethos, as we report on all things beauty, fashion and black women’s empowerment here at The Root. But when it comes to encompassing all three of those principles, no one does it better than black beauty…
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Big Beauty Tuesday: How to Turn Lemons Into (Pink) Lemonade
Fun fact: I hate pink lipstick. Like, even during that phase in childhood when, for the sake of peer pressure and a blind love of all things Barbie, I tried to convince myself that pink could be my favorite color (spoiler alert: it’s not), I could never get onboard with a pink lip—and it was…
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Big Beauty Tuesday: Can a Turban Help Me Embrace Change?
Honest question: Do you need to be a woman of a certain age to effectively pull off a turban? While my extensive history with headwraps, hats, scarves and the like would suggest otherwise, I’d have to argue that a turban might be a rite of passage of sorts, imbued with either deep spiritual symbolism or…
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It’s #BuyBlackWeek. Do You Know Where Your Dollars Are Going?
Money is green, but when it comes to leveraging the power of our dollars to best benefit the community, many of us feel it best to buy black whenever possible. With that in mind, The Glow Up is here to remind you that it’s once again National Buy Black Week, with the aim of getting…
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Big Beauty Tuesday: Glow Up in One Stop With Brown Beauty Co-op
What’s your formula for the five-minute face? C’mon, you know you’ve got one; your desert island must-haves for minimal yet polished glamour? Mine is a flawless foundation, a brow pencil, several coats of mascara and a red lip, which automatically amps up any look—and if I’m honest, in spite of cabinets full of makeup, I’m…