adidas
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Orange Box Envy: Beyoncé Gave Celebrity Swag New Meaning With Literally Her Biggest Drop Yet
It’s safe to say no one does a drop quite like Beyoncé. From surprise albums and epic visual masterpieces to HBCU-inspired collaborations with Balmain, the megastar has mastered the art of making an entrance. And ahead of today’s pre-launch of the relaunch of Ivy Park, now powered by Adidas (the collection goes live at 9…
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Ivy Park Returns on January 18—and Our Pockets Probably Aren’t Ready
Some may be predicting the impending death of streetwear, but leave it to Beyoncé to make the revival of Ivy Park look like the second serving of Lemonade. In a teaser video dropped at midnight on Thursday, the multihyphenate megastar gave us a dose of California-fueled nostalgia as she previewed her relaunch of the line;…
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Beyoncé Drops New Elle Covers and an Ivy Park Tease—and Now We Want Adidas-Striped Nails, Too
Just when you thought you’d get a chance to catch your breath in the new year, Beyoncé is here to remind us all that her Adidas-clad foot will remain on our necks, as a new decade dawns and a new Ivy Park collection drops on Jan. 18. But while teasing the drop and impending campaign…
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Pharrell, Adidas Champion Female Empowerment With 'Now Is Her Time' Collection
Ageless wonder Pharrell Williams and Adidas are joining forces to spread the gospel of female empowerment with “Now Is Her Time,” a new campaign celebrating the fearless women who are revolutionizing our world. In championing women’s rights, the campaign highlights an assortment of artists and activists “rooted in gender, sexuality, sexual rights, race, and equality,”…
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Shaquille O’Neal Wants In On the Sneaker Biz: ‘I Would Love to Purchase Reebok’
Since his retirement from the NBA in 2011, NBA Hall of Famer Shaquille O’Neal has been just as dominant as he was on the court. His estimated net worth of over $400 million is a byproduct of a diverse portfolio that includes franchise ownership, investments and lucrative endorsements with companies like Gold Bold and Carnival…
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Showing Their True Stripes? A New Report Reveals Diversity Concerns at Adidas
Prior to inking her highly touted new deal with Adidas, Beyoncé reportedly walked out of a meeting with competitor Reebok due to a lack of diversity on its pitch team. But as an investigative report by the New York Times revealed on Wednesday, Adidas seemingly has some major diversity issues of its own, as alleged…
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TGIF: Beyoncé Teases Her Ivy Park/Adidas Collab with Help from Grambling State (and Serena Williams Puts More ‘Love on Top’)
When we heard buzz that Beyoncé booked Grambling’s dance team and marching band for a private event during Coachella 2019 last weekend, it seemed like the appropriate second coming of Homecoming, the star’s triumphant Netflix special chronicling her history-making HBCU-inspired 2018 performance. As it turned out, Bey was once again looking forward, not back. On…
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Donald Glover Presents a New Adidas Collection and — Plot Twist — Mo’Nique Is Involved
What goes on in Donald Glover’s mind? That is a question I often ask myself when Glover (also known as Childish Gambino) is involved in any shenanigans, whether it’s film, television, or music. Now, I get to ask that in connection with fashion. Sneakerheads, this one’s for you. Glover has partnered up with Adidas to…
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Adidas, But Make It Childish: Did Donald Glover Debut the Design of His 1st Sneaker Collab in September?
In the sneakerhead universe, there are few things more exciting than a highly anticipated drop. So when it was announced last September that Donald Glover (aka Childish Gambino) would be joining the Adidas family, fans of both the entertainer and athletic brand were eager to see what would develop. As it turns out, it’s likely…
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Best Thing They Never Had: Beyoncé Reportedly Walked Out on Reebok for Lacking Diversity
Beyoncé’s walk may be iconic, but if she walks out on you, it’s not a good look. That’s what Reebok reportedly found out the hard way while negotiating with the megastar ahead of the eventual partnership she announced with Adidas on Thursday. The reason Reebok wasn’t able to seal the deal with Queen Bey? According…