Sonic Drive-in Apologizes for Controversial Signboard


Restaurant chain Sonic Drive-in formally apologized on Sunday for what it described as an "offensive" message on one of its signboards that set off a Twitter storm.


The sign, which was put up outside a Belton, Miss., store, read, " 'KC Chiefs' Will Scalp the Redskins Feed Them Whiskey Send -2- Reservation," according to NBC News. On Sunday the Redskins lost to the Kansas City Chiefs.

Sonic’s vice president of public relations, Patrick Lenow, told NBC News that the sign was the work of an employee who is "known for creative use of his signs," but Lenow acknowledged that this time, it was "in poor taste." The news site includes Lenow's statement:

The remarks posted on this message board were wrong, offensive and unacceptable. In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.


Lenow said that the employee behind the sign was "very apologetic," but the name of the employee remains undisclosed.

Read more at NBC News.

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