Sometimes Blackface Works

Reflecting on the recent use of blackface on 30 Rock, Clutch magazine's Tami Winfrey Harris says that she was fine with it and reminds us that context matters. Suggested Reading Trigger Warning…All of the Shocking Testimony From Diddy’s Federal Trial 15 AI Videos of Black Folks That Look So Real You Were Likely Fooled Why…

Reflecting on the recent use of blackface on 30 Rock, Clutch magazine's Tami Winfrey Harris says that she was fine with it and reminds us that context matters.

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In this case, 30 Rock was poking at both past and present racism in media. Character Kenneth the Page introduced the segment by saying, โ€œNBC had the first two black characters on TV โ€” sort of. For โ€˜Alfie and Abner,โ€™ NBC hired one African American and one Caucasian because they thought two black people on the same show would make the audience nervous. A rule NBC still uses today.โ€ He set up the satirization of past racism, while acknowledging that while everything has changed, everything has also remained the same. Itโ€™s hard to find a fully-actualized black character on television โ€ฆ in 2012. Blackness was not the joke here.

I was similarly unfazed last month when CNN reporter Susan Candiotti read an uncensored slur, found on the Facebook page of Jacob England, one of two suspects accused of shooting five black people in Tulsa, Okla. England (and Candiotti) used the word โ€œnigger.โ€ย  This isnโ€™t comedy; this is news. The suspectโ€™s naked racism may help shed light on his motivations. Candiotti didnโ€™t say โ€œthe N wordโ€ with animus, or, I imagine, lightly. She used it in the context of a quote in the middle of a news story. Iโ€™m no fan of the word, but โ€œNiggerโ€ isnโ€™t like โ€œCandyman.โ€ Say it too many times and something bad happens. It does no good to the fight against racism to hide its reality.

Bottom line? Contextโ€“it matters.

Read Tami Winfrey Harris' entire piece at Clutch magazine.

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