The RNC will be putting out more fires as an internal fundraising document didn't stay quite internal enough
The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to "save the country from trending toward socialism."
The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes.”
The presentation was delivered by RNC Finance Director Rob Bickhart to top donors and fundraisers at a party retreat in Boca Grande, Florida on February 18, a source at the gathering said.
In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.
The presentation explains the Republican fundraising in simple terms.
"What can you sell when you do not have the White House, the House, or the Senate…?" it asks.
The answer: "Save the country from trending toward Socialism!”
There's more and it's not terribly flattering.
Get it from the SOURCE: POLITICO