Pigment on Fleek: Why these Juvia’s Place Makeup Tutorials Are So on Point

Lisa ala Mode via YouTube screenshot

Makeup and I made friends a long time ago—and we ain’t never gonna break up, either. In fact, all we do is fall in love over and over again.


So it was love at first sight when I laid eyes on the dazzlingly rich eye shadow palettes from black owned-and-operated indie brand Juvia’s Place. With colors inspired by the royal heritage of Africa’s great queens and the natural beauty of the continent’s deep-red deserts and lush, green savannas, it speaks equally to my love of both nature and glamour.

All of these palettes can take you from day to night, but the Nubian is my favorite for a naturally beautiful daytime face. Meanwhile, the Saharan palette is perfect for my most dramatic nighttime looks, when I want to go all out and beat my face like a Burundi drummer.

Tutorials are extremely helpful because they show how to get the best out of these supremely diverse, highly pigmented shades without overdoing it (or just making a mess). I find them really inspiring, and already have a few faves.

Case in point: If you have hooded eyelids, the following tutorial is the perfect eye-opener—in fact, it’s great even if you don’t. Beauty vlogger It’s Totally Tara gives clear and concise instructions, highlighting the products like karaoke lyrics, while you paint along with her to a sexy reggae soundtrack.

Totally Tara via YouTube screenshot

Shy about using red tones on your eyes? Vlogger Nellie Marina’s smoky sunset eye is perfection, and her product review nails it when it comes to price and quality breakdown. This Glow Up girl is clearly feeling herself—and I’m not mad at her!

Nellie Marina via YouTube screenshot

Shade, honey! In this five-minute tutorial, the adorable Cynthia B takes you on a tour of the hues of Africa, shows you how they show up on brown skin and gives you background on the brand. Come through with the comprehensive cosmetics tutorial, Cynthia!

Cynthia B via YouTube screenshot

Bottom line: I live for a good tutorial, because the same old same old just isn’t good enough for me. When it comes to that new-new, I’m all about it, because it feeds that supermodel beast inside me, as it can for every woman who’s looking to rule beauty and style—on the runway or in reality.

So try something new and get your glow up, queen!

Veronica Webb loves Detroit, speaks French, is addicted to French fries, French fashion, runs an 8 minute mile and can never find her keys. www.webbonthefly.com



Thanks for sharing these. I have a mix between hooded and downturn eyelids and it was a pain to wear makeup until i finally figured it out. Also, orange and browns are my go to smokey eye. So nellie’s tutorial is right up my alley.