The National Rifle Association has released a new ad that takes the organization's post-Newtown, Conn., school shooting, anti-gun control message to a level of insensitivity that's already being widely criticized.
Beyond just attacking President Obama's policy positions, Politico reports, it brings Sasha and Malia into the debate, asking, "Are the president's kids more important than yours?" and calling him a hypocrite for accepting armed protection for his daughters while not supporting armed guards in every school.
As if there aren't some important (and obvious) differences there.
Former White House press secretary and Obama adviser Robert Gibbs set the tone this morning for what we're sure will be a daylong conversation about the spot, calling it "disgusting" and "stupid":
The National Rifle Association on Tuesday released a controversial new ad that makes reference to President Barack Obama's daughters — sparking outrage from critics who charged the spot is over the line.
The video calls Obama an "elitist hypocrite" for not embracing armed guards in schools even as his daughters enjoy armed protection at their schools.
"Are the president's kids more important than yours?" the ad's narrator asks. "Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their schools? Mr. Obama demands the wealthy pay their fair share of taxes, but he's just another elitist hypocrite when it comes to a fair share of security."
The gun group's spot came under immediate attack.
Former White House Press Secretary and Obama advisor Robert Gibbs slammed the ad on MSNBC's "Morning Joe" Wednesday morning.
"I mean, it is disgusting on many levels," Gibbs said. "It's also just stupid."
He added, "This reminds me of an ad that somebody made about 2:00 in the morning after one too many drinks, and no one stopped it in the morning."
Read more at Politico.